Marketing Automation

Bluecore Named a Cool Vendor by Gartner in 2020 “Multichannel Marketing” Report

Retail Marketing Technology Company Identified by Gartner as Innovative, Impactful and Intriguing
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Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, today announced that it has been included in the 2020 list of Cool Vendors in Multichannel Marketingby Gartner.

Gartner’s Cool Vendors are companies, named annually by the research company across a variety of categories, that offer a technology or service that is “innovative — enables users to do things they couldn’t do before; impactful — has or will have a business impact, not just technology for its own sake; and intriguing — has caught Gartner’s interest during the past six months.”2

Bluecore’s AI applications are backed by a patented retail data model built to auto-generate completely personalized cross-channel campaigns at scale by curating products, content, and offers, specific to each shopper a brand interacts with. This shopper-specific personalization is based on a trifecta of insights unique to Bluecore’s data model: 1) consumer identity, 2) shopper behavior, and 3) real-time changes to retailers’ product catalogues.

According to the report, “Data collection and profile unification persist as hurdles for many multichannel marketers. Nearly six in 10 (58%) of respondents… indicated that deploying integrated customer data to drive multichannel marketing execution was a moderate or significant challenge.” The report also states, “AI/ML capabilities that enable better predictive decision making are an increasingly central component of martech solutions serving multichannel marketing use cases.”1

Bluecore’s unified technology allows retailers to identify and understand customer and product data, and automates decisions around the recommendations that will convert for individual shoppers. The platform’s AI additionally responds autonomously to implicit consumer feedback on, and preferences around, frequency and type of communications shoppers want to receive across channels from retail brands. Its artificial intelligence solutions have seen rapid adoption by retailers, with over 70% of clients, including Jockey, Lane Bryant and Hammacher Schlemmer, now deploying its current AI.

“In this increasingly direct to consumer world, retailers need technology that moves at the speed of the consumer; being recognized as a cool vendor that crosses market categories is a nod to the vision that we anticipated nearly a decade ago,” said Max Bennett, Co-Founder & Chief Product Officer Bluecore. “Our ability to uniquely connect retailers’ robust product catalogs to shopper behavior and reinforces the core capabilities necessary to successfully scale efficiency and performance across digital channels as the industry sees a wave of change.”

Bluecore’s inclusion in the Gartner Cool Vendors report comes on the heels of new innovation at Bluecore, including the introduction of its success-driven pricing model and recent release of it’s customer acquisition and e-commerce personalization solution, Bluecore Site™.

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