Advocacy, Loyalty & Referrals

Bond Brand Loyalty Opens New Detroit Office for Global Expansion

As demand for data-driven engagement solutions grows, Bond’s continued expansion will help brands deliver on their experience transformation needs
loyalty management

Bond Brand Loyalty, a global customer experience and loyalty management company, announces continued expansion to meet dramatic growth with a new North American office, serving Detroit and the surrounding area.

A recognized loyalty and customer experience leader, Bond has long been established in multiple markets, providing data-driven solutions for clients across key sectors. The new office provides Bond with a permanent regional location, as the company continues to add employees across key practice areas, expand partnerships globally, and scan the market for acquisitions to further accelerate growth.

Long regarded as the heart of the American automotive industry, Detroit has developed a dynamic and diverse business environment in recent years, attracting innovative companies and brands to the city, as well as a robust talent pool. “This move provides us with greater access to leading global brands and exceptional people, and we are thrilled to be a part of the Detroit business community,” said Bob Macdonald, president and CEO of Bond Brand Loyalty.

The opening of this office is part of Bond’s global expansion strategy to support a growing roster of clients, as demand for experience transformation gains significant momentum. The company believes that bonds between people build business, and powerful experiences between a brand and its customers or employees create those bonds. With its unique and integrated set of offerings, Bond—which employs over 500 people—is well positioned to serve the needs of North American and global clients.

“Organizations are well aware that data-driven solutions in customer and employee experience drive incredible business returns, yet many still struggle in this critical area,” said Macdonald. “As the leader in the management, marketing and measurement of experiences that drive brand loyalty, Bond enables top-tier brands to stay ahead in today’s fast-changing landscape.”

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