Marketing Automation

BonusLink & Netcore Cloud Partners to drive marketing automation

email automation

Netcore Cloud, the leading full-stack martech SaaS company, announced that BonusLink, Malaysian multiparty loyalty card program, has partnered with Netcore Cloud to drive its multichannel marketing automation and engagement campaigns for boosting customer retention and experience.

Launched in 1998, BonusLink is Malaysia’s first premier consumer rewards program with 12 million members nationwide. It has partnered with 260+ prominent brands with 3000+ outlets across Malaysia. BonusLink members collect points on transacting at these participating outlets, and can redeem gifts using these points. BonusLink launched the BLINK app in July 2020 with a whole suite of features, a new merchant microsite with easy sign-in, the merchant app, and new digital initiatives. BonusLink Pay (“BLINKIT”) was later introduced in late 2020, when more than 200 F&B merchants around the Klang Valley region accept BLINKIT as a mode of payment. Currently, there are more than 400,000 registered users on the BLINK App with over 200,000 monthly active users and the numbers keep growing.

Netcore Cloud has been a formidable player in the martech space globally, with a keen focus on SouthEast Asia. 75% of Asia’s unicorns trust Netcore Cloud with their multichannel customer engagement and retention campaigns.

Netcore Cloud’s platforms that include omnichannel marketing automation, dynamic segmentation, content personalization, advanced actionable analytics, and CDP with a layer of AI across the platform, make Netcore Cloud a preferred partner for brands focusing on improving their customers’ experience.

BonusLink has chosen to replace its traditional marketing tools with Netcore Cloud’s all-in-one martech platform to power intelligent engagement across all consumer touchpoints – app, website, emails, SMS etc. It wishes to deliver enhanced personalized experiences to its loyalty members, enable timely redemption, and encourage repeat purchases.

“We wanted a comprehensive marketing automation platform to replace the multiple tools and solutions we had been using. We trust that Netcore Cloud’s consolidated AI-powered platform will help us execute our engagement campaigns seamlessly. We are particularly enthusiastic about the personalized recommendations and behavioral targeting. This is in-line with the BonusLink’s latest transformation journey, where we wish to extend the concept of personalized rewards/offers into something more fitting and relevant thus making ‘every moment a bonus’ for our Members,” said Melvin Ooi, CEO of BonusLink.

“We are excited to partner with a leading brand like BonusLink which has a huge member base of 12 million. Its rich demographic and transactional data collected over last 23 years is something we are keen to analyze further and provide personalized solutions to impact the key engagement and experience KPIs. We are confident that, with us, BonusLink will achieve the same level of success as the other global marquee brands we work with,” said Abitabh Bhaskar, CEO – International Business, Netcore Cloud.

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