Digital Marketing

Bounteous Recognized in the 2022 Gartner® Market Guide

Digital Experience Consultancy Cited as a Representative Vendor in the Global Digital Marketing Agencies Market
online marketing

Bounteous, the digital innovation partner to the world’s most ambitious brands, has been included in the 2022 Gartner Research report titled, “Gartner Market Guide for Global Digital Marketing Agencies, 2022.”[1] Bounteous is one of the 20 Representative Vendors listed in the report.

Published in June 2022 by Gartner, a company that delivers actionable, objective insights to executives and their teams, this market guide states, “Use this research to assess which agencies may be best suited to help accelerate short-and long-term goals.” The report describes how Bounteous’ “approach to developing differentiated customer experience leverages a process it calls Digital Flow, which combines strategy and design with analytics and personalization. Bounteous works with client organizations to address talent and training, technology and data barriers to achieve transformation goals. The agency has demonstrated capability in creative, particularly in emerging social media channels.”[1]

“We’re very pleased that Bounteous has been included as one of the three independent global digital marketing agencies in this market guide report,” said John Telford, EVP, Growth at Bounteous. “We view this as yet another validation of how our unique approach to Co-Innovation has led clients to choose Bounteous again and again to lead their digital initiatives. As the barriers to entry in every industry become lower, and creating personalized experiences becomes table stakes; organizations need to ask if their agencies are really driving innovation and engagement across their entire digital ecosystem.”

Gartner’s report finds that, “As CMOs face increased pressure for business growth, they rely on global digital marketing agencies to support digital business initiatives and to develop and execute effective marketing strategies.”[1]

[1] Gartner, “Gartner Market Guide for Global Digital Marketing Agencies, 2022,” Jay Wilson, Ewan McIntyre, Laurel Erickson, June 6, 2022

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