Brainlabs, a global high-performance media agency, announced the appointment of Andy Littlewood as Chief Planning and Data Officer, North America. Littlewood will join the New York office to supercharge the agency’s planning and data capabilities. Reporting directly to CEO Adam Potashnick, Littlewood will serve on the North American Senior Leadership team.
With over 20 year’s experience leading multi-disciplinary teams, Littlewood joins from UM Worldwide, where he previously served as Global Chief Product Officer. At UM he was responsible for developing the new agency positioning globally, including foundational research with University of Oxford academics. His time there saw new business growth, including the win of Levi’s, culminating in UM being named Campaign’s Global Agency of the Year 2023.
He has held data and product leadership roles across creative, digital and media agencies, including Accenture Song’s Droga 5 as Global Chief Knowledge Officer and MediaCom both in APAC and the US where as Head of Knowledge, he helped lead significant client wins including: PlayStation, Whole Foods, Hotels.com, Hilton, Uber, Signet, Metlife and Ally Financial. His time at MediaCom earned him personal accolades, including being named an Adweek Media All-Star in 2018 and an Internationalist Agency Innovator in 2017.
Adam Potashnick, CEO Brainlabs North America, said of his appointment, “At a time when marketing is evolving at an unprecedented pace with an increased focus on first-party data and AI-powered hyper-personalization, Andy’s expertise in delivering data-driven insights and strategic plans will be invaluable to Brainlabs. His skills combined with our unique brand and high-performance model will offer our clients unparalleled results.”
Littlewood expressed his vision for Brainlabs, stating, “Marketing is in a moment of change, with AI and technology shaping the future. Brainlabs’ unique technologies enable experimental strategies that are crucial for success in this new paradigm, helping their clients stay ahead of the curve. I’m looking forward to building on these technologies and helping more clients accelerate their growth.”
Since its inception in 2012, Brainlabs has evolved from a PPC agency to one of the fastest growing independent full-service media agencies with a global presence. With offices spanning Europe, North America, Latin America, and APAC, the company serves major clients including Estee Lauder Companies, adidas, and Walmart. Over the past year, Brainlabs has significantly expanded its North American operations, with an 86 percent new business conversion rate, winning clients such as AT&T, Sauer Brands, and Oofos.
For more such updates, follow us on Google News Martech News