Content Marketing

Brandwatch Joins the TikTok Marketing Partners Program

Brandwatch is now an official TikTok partner, integrating its Social Media Management solution with TikTok's all-new Content Marketing specialty
content strategy

Today TikTok expanded its Marketing Partners Program, introducing its inaugural group of Content Marketing Partners. Among these founding members is Brandwatch, and its social suite of the future, which will allow its customers to scale, manage, execute, and optimize content on TikTok all while staying within the Brandwatch platform.

This officially badged partnership between Brandwatch and TikTok empowers Brandwatch clients to manageunderstand, and respond to their community profiles on TikTok in a way that feels native to the world’s hottest technology platform. This means that Brandwatch customers will be able to:

  • Manage – Organize, schedule, and publish content on TikTok
  • Understand – Access, analyze, and benchmark profile and video metrics in real time
  • Respond – Monitor, delegate, and respond to comments on profiles.

“At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. “We are excited to welcome our new content marketing partners into the TikTok Marketing Partner Program, and to be collaborating with some of the most trusted partners in the industry. These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities.”

“TikTok is an incredible platform for talented, creative individuals, driving new trends and important conversations every day across the globe,” said Mikael Lemberg, Vice President of Product Global Partnerships at Brandwatch. “We are massively investing in the creator economy and we are proud and excited to partner with TikTok to build tools that help our users become active parts of that ecosystem.”

Today’s news of partnering with TikTok’s new Content Marketing specialty, clearly signals the meaningful and innovative intention Brandwatch has to be a major player within the TikTok ecosystem and the creator economy.

If you’d like more information about how Brandwatch is continuing to improve the social suite of the future which will help users navigate the creator economy, visit or contact us at

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