Business/Customer Intelligence & Data Science

Business Intelligence Group Names Connex Product of the Year

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Connex®, a cutting-edge media management platform developed by Rise Interactive, one of the top performance marketing agencies in the world and a wholly-owned subsidiary of Quad, a worldwide marketing solutions partner featuring a singular Integrated marketing platform, has won at Business Intelligence Group’s 2021 Sales and Marketing Technology Awards (aka, The Sammys).

According to the Group, The Sammys recognizes “the global leaders, technologies and organizations helping to solve the challenges organizations have connecting and collaborating with prospects and customers.”

Connex, named Product of the Year, is Rise’s solution to the ever-growing need for proactive intelligence and automation in digital marketing. Connex brings Rise’s cross-channel media management philosophy to life at scale by connecting walled gardens and uncovering areas of opportunity and waste in performance data across all platforms.

“We are committed to being a tech-enabled agency, emboldened by the data we can connect between silos and empowered by the automated insights we can act on in real time,” says Larry Fisher, CEO of Rise Interactive. “As part of Quad, this is just the beginning of our aggressive roadmap to find and show our clients their pivotal growth opportunities in digital marketing faster.”

In February 2021, Rise made a significant expansion to Connex with the launch of Connex Alerts, real-time notifications about digital media performance opportunities both within and across advertising platforms. Alerts are delivered via email, Slack, or SMS, and are custom configured to clients’ goals to determine what action to take based on performance of different creative, messaging, audiences, product, service lines, geographies, and more. With Alerts running 24/7, Rise teams can take immediate action on value-driving opportunities to exceed business KPIs faster.

Natalie Scherer, SVP of Marketing at Rise, explains that the company built Connex Alerts to “eliminate once and for all the noise of disparate data sets, and instead shift the focus to acting, in real time, on value-driving opportunities as they present themselves. Based on the business goals of our clients—be it profitable sales on marketplaces, or new customer acquisition, or revenue growth—our team builds a media plan in lockstep with specific Connex Alerts that will tell Risers in real time where the plan is working and driving business outcomes, and where it is not.”

“We are proud to reward and recognize Rise Interactive for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”

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