Butin Integrated Communications Wins Queen City Public Relations Crown Award

Digital “Dish on Fish” seafood education campaign helps agency reel in second consecutive honor in Charlotte PRSA communications competition
PR and marketing communications

Butin Integrated Communications, Charlotte’s multi-award-winning PR and marketing communications agency, captured a first-place Crown Award at the Queen City Public Relations Awards luncheon held here Oct. 23 at Byron’s South End.

The QCPR Awards ceremony, an annual affair hosted by the Charlotte Chapter of the Public Relations Society of America, honors local public relations and communications professionals for their research, planning, implementation and evaluation of communications campaigns locally or nationally.

Butin’s client work was recognized in the category of “Integrated Communications” within the Government, Associations, and Nonprofit Organizations industry grouping. It was the agency’s second consecutive QCPR Award in this category, after earning a runner-up Excellence Award in Integrated Communications in 2018.

“This Crown Award is yet another testament to the bright, creative talent we’ve assembled in Charlotte’s very competitive communications marketplace. I’m very proud of this team,” said Mary Butin, the company founder and CEO. “This is an agency that’s come into its own in this city, largely due the way we think strategically for our clients and commit to a high level of execution. We believe in exceeding expectations.”

Butin’s winning entry was the “Dish on Fish” digital campaign the agency created and manages in partnership with The National Fisheries Institute, as part of the NFI’s overall seafood education initiative. The campaign’s centerpiece has been the blog, which was ranked No. 1 on content reader Feedspot’s list of the “Top 100 Seafood Blogs and Websites for Seafood Lovers in 2018.” Additionally, the blog last spring took home a national PRSA Bronze Anvil award.

“Dish of Fish has been a labor of love from the get-go,” Mary Butin said. “We are fortunate to have client partners like the NFI who encourage innovative thinking, while holding us up to a higher standard. It’s what drives us to deliver memorable programs that connect with consumers in a meaningful way.”

To learn more about Butin Integrated Communications, visit or head to its Facebook or LinkedIn pages.

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