Mobile Marketing

Calix Continues to Raise the Bar for the Industry

Calix is recognized by the Broadband Multimedia Marketing Association for its Market Activation Program that is designed in partnership with innovative customers to enable any service provider to easily transform its brand and compete against consumer giants
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Calix, Inc. (NYXE: CALX) announces it has won the 2022 Best-in-Class Marketing Award from the Broadband Multimedia Marketing Association (BMMA). 2022 marks an unprecedented fifth year in a row that Calix has garnered the award. This year’s award recognizes the unique Calix Market Activation Program, which is purpose-built to help drive marketing efficiency and effectiveness for even the smallest broadband service provider (BSP). The Market Activation Program enables broadband marketing teams to generate world-class marketing materials—customized with their brand—and no one else’s. Paired with transformational data and insights from Calix Marketing Cloud (Marketing Cloud) and industry-tailored education from Broadband Marketing Academy, Calix enables BSPs of all sizes to reduce go-to-market time and expense by more than 50 percent. More importantly, the program enables BSPs to communicate an exciting new value proposition that is centered on innovative solutions that rival or surpass offerings from the consumer giants.

The Market Activation Program was built with input from the company’s illustrious bench of Calix Hall of Fame broadband marketers, hailing from BSPs like SCTelcom, ALLO, Norvado Communications, and Silver Star. Broadband services providers that work with Calix hold higher than average Net Promoter Scores (NPS)—some higher than 90—in an industry known for low subscriber satisfaction. Members of the Calix Hall of Fame, who also contribute to the Broadband Marketing Academy curriculum, represent the company’s commitment to partner with its customers to develop innovative solutions that help BSPs to:

  • Engage more subscribers with sophisticated content customized under the BSP’s brand. A major feature of the Market Activation Program is its sophisticated content, produced in partnership with the award-winning comedian Gerry Dee. Broadband marketers can easily customize these videos and other marketing materials under their own brand to drive higher engagement among subscribers.
  • Accelerate learning and go-to-market faster. Calix is the only institution that upskills broadband marketing teams to accelerate learning and get to market faster with the Broadband Marketing Academy. It supports the Market Activation Program by teaching BSPs how to seamlessly excite their subscribers and grow return on their marketing investments. Courses cover marketing strategies and tactics for digital, email, social media, mobile, and more, enabling teams of all sizes to create rich subscriber experiences.
  • Leverage data and insights to strategically deploy world-class content. Marketing Cloud—which integrates with Facebook, Mailchimp, and HubSpot—helps BSPs tailor their approach to speak to their subscribers andreposition themselves with new services. Then the Market Activation Program makes it easy for any BSP marketing team to build world-class marketing materials to communicate increased subscriber value for a fraction of their budgets.

“Our partnership with Calix has completely transformed our value proposition,” said Wendy Crenner, head of marketing and customer experience at SCTelcom, and a Calix Hall of Fame broadband marketer. “The Market Activation Program provides us with an unbelievable advantage by enabling us to quickly create highly engaging, world-class content, like the Gerry Dee videos, that promote the value of our services to our subscribers across south central Kansas and north central Oklahoma. Our team also gets great value from the courses in Broadband Academy, which give us industry-specific skills and enable us to see greater ROI from our marketing efforts.”

Last year, BMMA recognized Calix for its GigaSpire® BLAST u4 System product launch. The BMMA 2022 Best-in-Class Marketing Award recognizes teams and companies that demonstrate innovation and excellence in marketing broadband services.

“It is an honor to be recognized for innovation in broadband marketing by the BMMA for the fifth year in a row,” said Matt Collins, chief marketing officer at Calix. “For BSPs to win in their markets over the long term, they need to put their brand—and only their brand—first. We’re excited to see a growing number of our customers leveraging the sophisticated turnkey assets in the Market Activation Program. This content is helping them launch successful go-to-market campaigns that only look like they cost a million dollars. Our partnership with Hall of Fame broadband marketers like Wendy informs new ways to enable all BSPs to increase subscriber loyalty and get higher ROI from every marketing dollar spent.”

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