Email Marketing

Campaign Monitor Launches CM Commerce

Campaign Monitor, a provider of email marketing software announced the launch of CM Commerce

Campaign Monitor, a part of the CM Group family of brands and a provider of powerful yet approachable email marketing software today unveiled CM Commerce, a new product offering built from the popular ecommerce platform, Conversio. This newly launched product offering is designed for retailers who are interested in optimizing their growth by using advanced email marketing, including customers such as Cafe Joe and Pastreez. CM Commerce allows these companies to overcome the specific ecommerce challenges faced in their growth process by giving them the ability to easily develop professional, automated email campaigns that streamlines engagement throughout the customer lifecycle, increase conversions and build trustworthy brands.

Wellford Dillard, CEO of CM Group stated that “Conversio is one of the most highly rated and highly reviewed applications in the Shopify store. Bringing them into the CM Group portfolio as CM Commerce is another step towards our strategy of having an ideal solution for every marketer and organization. With this acquisition, we now have an offering for ecommerce businesses at each stage of their growth journey, beginning with CM Commerce and continuing with Sailthru as they expand their business and increase in sophistication.”

With CM Commerce’s deep integrations with WooCommerce, Shopify, and Big Commerce, small business owners can easily integrate their storefronts with the platform to start using features such as abandoned cart emails, product reviews, and post-purchase surveys. Additionally, the platform guides customers through every step in campaign development with pre-built workflows for a wide range of email marketing tactics from simple to advanced. CM Commerce also offers users the ability to track key ecommerce metrics like list growth, conversion performance, and average order value.

Cody Bender, chief product officer at CM Group said that “Small business owners, especially those who rely on ecommerce to drive sales, are often boot-strapping their businesses. They generally don’t have access to expert marketing resources. CM Commerce is here to change that. We set out to make it as easy as possible for ecommerce businesses to get started with email marketing. Between the turnkey integrations we offer with the most popular ecommerce platforms and a library of ecommerce-focused pre-built campaigns, businesses can start sending email campaigns almost immediately.”

Aron Schoenfeld, CEO of Cafe Joe USA said “CM Commerce has been a game-changer for a small company like ours where our marketing team is just two people. With the pre-built workflows and email automation, CM Commerce allows me to focus on running our business, without needing to worry about our email because it runs itself. Once we connected our Shopify account and activated the CM Commerce tools, our overall conversion rate shot up by 60%. We have seen a $58 return on investment for every dollar spent.”

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