Caring Senior Service names Ripley PR as agency of record

Global franchise specialist public relations agency selected to accelerate awareness and business for non-medical home care service

Caring Senior Service, a private-duty, non-medical home care company based in San Antonio, Texas, has selected premier franchise specialist agency Ripley PR as its public relations provider and agency of record.

“With 50 locations across the country, we have already built a wonderful franchise system with values centered around peace of mind for seniors and their family members,” said Jeff Salter, CEO and founder of Caring Senior Service. “A key member of our leadership team worked with Ripley PR for seven years at another company. His confidence in this team assures me that partnering with Ripley PR will help to continue the growth of our proven system and provide assistance to an increasing number of individuals who desire to age comfortably in their own homes.”

Caring Senior Service believes that “every senior should be able to remain healthy, happy and at home.” In addition to individualized service plans and 24/7 caregiver availability, the franchise also utilizes Tendio®, a comprehensive proprietary management system developed by Caring Senior Service. Through in-home tablets and alert systems, family members can remain apprised of daily activities while franchise owners can use the all-in-one system to run their business.

In 2021, Salter launched the Close the Gap campaign with a 9,400-mile bike ride throughout the U.S., visiting each of Caring Senior Service’s locations. The campaign was created to raise awareness of the underserved aspects of senior care as well as emphasize how communities, caregivers and entrepreneurs can work together to meet the needs of America’s seniors through innovation and critical home modifications.

“The Caring Senior Service team is changing societal perspectives about the home care industry,” said Heather Ripley, CEO of Ripley PR. “Not only are they expanding their brand and demonstrating why caregiving is a wonderful career field to pursue, but their senior-centered technological innovations can offer life-changing solutions for families who don’t know which direction to turn. We are excited to help grow their franchise system and showcase this work that is so vital for the future of home care.”

Ripley PR was founded in 2013 with a focus on PR for franchise development, B2B technology, construction and skilled trades public relations. The agency has won several awards including Forbes’ list of America’s Best PR Agencies for 2021 and Entrepreneur’s Best PR Agencies for Franchise. It offers strategic communications for its clients, including crisis management, media relations and social media strategies. The Ripley team possesses the skills to make strategic business placements, while applying the creativity that is necessary for growth for companies of any size.

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