Carusele, an award-winning influencer marketing agency, today announced the launch of its enhanced rating system that provides quality assurance for brands on the audience makeup of influencers being considered for a given program. The new system, called qStack, uses real-time data to identify influencer’s audience authenticity, audience engagement, and audience growth. Complementing Carusele’s eight-step vetting process, qStack requires that influencers meet or exceed benchmarks in at least two of the three categories in order to be considered for a brand campaign.
Jim Tobin, Founder and President of Carusele said “Fake followers and fake engagements are major concerns across the industry. While we’ve always vetted influencers thoroughly, this new system is designed to allow our clients to see the quality of a given influencer based on real data insights.”
Erin Ledbetter, Senior Vice President of Carusele said “At the end of the day, keeping our clients safe is the number one priority. Just last week, the FTC released new guidelines and within the hour we had a brief out to every client informing them of the changes. qStack is just another way to keep clients safe as they prepare to partner with new influencers.”
Carusele’s qStack rating system isn’t their first proprietary system for client success. Over the past five years, the influencer agency also rolled out their iStack™ system, ranking the performance of influencers, and cStack™ system, ranking the performance of content, among several others.
