Mixpanel accelerates international expansion in Europe and Asia, driving 69 percent and 124 percent annual revenue growth, respectively

Mixpanel accelerates international expansion in Europe and Asia, driving 69 percent and 124 percent annual revenue growth, respectively

After a momentous year of international customer growth, Mixpanel officially establishes a global presence with two new offices in London and Singapore to cater to more than 17,000 international customers, representing 40 percent of the company’s overall revenue to date

SAN FRANCISCOOct. 18, 2018 /PRNewswire/ — Mixpanel, the world’s leading user behavior analytics platform, announces today its strategic expansion to Europe, the Middle East, and Asia-Pacific markets to meet the global demand for user behavior analysis and to provide strong regional support to existing customers. Without a formal presence abroad, the company currently serves a growing portfolio of more than 17,000 international customers which comprises 40 percent of the company’s revenue.

In the second quarter of this year alone, Mixpanel’s annual recurring revenue in Europe and Asia increased 69 percent and 124 percent, respectively, validating the need for continued global focus and growth. As part of its expansion strategy, Mixpanel opened offices in London and Singapore with plans to escalate hiring across all functions, to improve response time, and customize and scale professional services towards its international customer base.

This international momentum points to the escalating demand for user behavior analysis, not only from technology companies, but also from global, category leaders across industries such as media, financial services, retail, and manufacturing.

“The need to better understand user behavior to derive insights and drive product innovation and growth is not a regional demand but a global one,” says Pierre Berlin, Vice President of Global Sales. “Our international customers like BMW, Experian, and Viacom 18 are harnessing the power of these insights to deliver better experiences, regardless of whether they’re large enterprises or budding startups, or their location.”

User analytics are not reserved for software-first organizations, but any market keen on rapid growth in technology innovation; which includes category leaders shifting their business models toward digital products and experiences. As customers are drawn towards seamless engagements with companies, industries are forced to evolve their products and services to meet this demand, regardless of their physical location.

“Nearly ten years ago, fast-moving upstarts and early adopters in tech demonstrated the power of user behavior analysis to make smarter decisions, break down silos between teams, and move faster to improve user experience. However, Silicon Valley doesn’t have a monopoly on innovation,” said Amir Movafaghi, CEO of Mixpanel.

“Enterprises and Fortune 100 companies across the globe are adopting the nimble data-driven practices of technology startups in order to lead and compete in today’s digital economies.”

Companies like Skyscanner and Vente-Privee heavily rely on user data to gain a competitive edge. User insights not only help these businesses serve their customers more responsively but also change the way people traditionally purchase products and services in today’s mobile-first, omnichannel world.

“Mixpanel continues to provide us with the user behavioral insights we need to optimize purchase funnels and build out an entertaining shopping experience that our customers love and brands want to sell to,” said Pierre Gosset, Digital Analytics Lead at Vente-Privee.

While most of the existing data analytics market is concentrating on consolidating, Mixpanel is focused on global expansion as a means to continue to provide its customers access to the deepest learnings through their data. Within the last year, Mixpanel has increased its database of events by 22% overall, averaging around 297.9 billion engagements per month, with international usage growing by 11.8%.

For regular news and information about Mixpanel and the analytics industry, like and follow the company on:

About Mixpanel
Mixpanel helps teams and companies gain valuable business insights and build products and user experiences that people love, with its leading user behavior analytics solution. With more than 26,000 customers worldwide and 30% of the Fortune 100, Mixpanel empowers all types of professionals, across product, marketing, analytics, UX, and engineering teams, to make smarter decisions, faster. Mixpanel has offices in San FranciscoNew YorkSeattleSalt Lake CityLondon, and Singapore. Mixpanel’s mission is to help the world learn from its data. For more information about Mixpanel, visit: www.mixpanel.com.

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SOURCE Mixpanel
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Digital Risk Management Platform CybelAngel Raises $12 Million to Fuel Growth in Cybersecurity Market and Expand Globally

Digital Risk Management Platform CybelAngel Raises $12 Million to Fuel Growth in Cybersecurity Market and Expand Globally

CybelAngel offers an industry-leading solution that proactively protects organizations from digital threats across the open, deep, and dark web, as well as all connected devices.

NEW YORKOct. 11, 2018 /PRNewswire/ — CybelAngel, the industry leader in protecting companies’ critical information assets from malevolence and negligence, announced today an investment of $12 million led by technology growth equity investors Bpifrance and Serena. The financing will be used to fund CybelAngel’s global expansion and the continued development of their unique AI-powered technology platform.

“CybelAngel is the best-performing data leak detection technology known today,” said Jean-Yves Poichotte, Global Head of ITS Cyber Security at Sanofi, a global biopharmaceutical company and customer of CybelAngel.

CybelAngel detects over 1 billion documents per day, and uses artificial intelligence to assess the sensitivity of the information they find. The company’s platform helps enterprises manage digital risk in real time by providing them with relevant, actionable information, enabling effective remediation and takedown. CybelAngel helps organizations protect their intellectual property, brand, and reputation with a solution that complies with relevant regulatory requirements.

  • The financing will enable CybelAngel to increase their footprint in North America, where they have already established themselves serving iconic brands. CybelAngel is hiring a U.S. team of experts in cybersecurity sales and marketing.
  • CybelAngel will also use this funding to respond to cybersecurity market growth in Europe by growing their European sales and marketing teams.
  • CybelAngel created their risk management capabilities in 2014 and will be using the funding to continue innovating to address new sources of leaks and breaches to keep up with the pace of digital transformation.

Working closely with dozens of major customers, CybelAngel is shaping the future of threat intelligence and digital risk management by building on the foundations of innovative AI and superior human intelligence.

Erwan Keraudy, CEO of CybelAngel, said, “This funding enables CybelAngel to build out our U.S. presence while simultaneously commencing important product development efforts that were informed by many of our new U.S. customers. The acceleration of digital transformation has created an explosion of risks due to both malevolent and negligent third parties. These risks are now at the heart of enterprise boards’ critical concerns.”

“We’re thrilled with CybelAngel’s next step. Due to significant customer demand, CybelAngel needed to increase the team in the U.S. much sooner than expected,” said Bertrand Diard, venture partner at Serena Data Ventures. “They will now be able to better serve the base of customers they have recently acquired there.”

Nicolas Herschtel, Deputy Director for Bpifrance Large Venture Fund, said, “We are thrilled to join this round of funding, as CybelAngel is a pioneer in state-of-the-art technology that protects customers from data leaks and breaches. CybelAngel’s presence in the cybersecurity market since 2014 has allowed their machine learning technology to develop a significant edge in protecting customer data.”

About CybelAngel
CybelAngel is a leading digital risk management platform providing enterprises with actionable threat intelligence that enables effective remediation and improved cybersecurity posture.  By leveraging artificial intelligence and proven machine learning capabilities, to monitor, detect and manage digital risk across all layers of the Internet, CybelAngel helps organizations protect their intellectual property, brand, and reputation. Every day, CybelAngel detects data leaks that others don’t. To learn more, visit www.cybelangel.com

SOURCE CybelAngel
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KEMP Appoints Tony Thompson as Chief Marketing Officer

KEMP Appoints Tony Thompson as Chief Marketing Officer

KEMP, the leader in multi-cloud application delivery and load balancers, today announced the appointment of Tony Thompson as chief marketing officer (CMO). Tony will lead all elements of KEMP’s global marketing strategy, including channel and direct marketing programs, and focus on positioning the company for the next phase of growth in multi-cloud application delivery technology.

“Tony has a strong track record of operational and strategic marketing experience, and his passion for disrupting markets makes him a perfect fit within the KEMP culture,” said Ray Downes, CEO of KEMP Technologies. “As we embark on the next phase of our growth, I’m confident in Tony’s ability to propel KEMP as the go-to technology for front-ending applications across any multi-cloud environment. His leadership will be key to positioning our business for the future and arming partners with the right resources to increase market share.”

With more than 20 years of dynamic marketing and general management leadership, Tony is focused on delivering breakthrough results in elevating enterprise networking and security brands. He joins KEMP from SS8 Networks where he served as vice president and general manager leading the strategy, sales and marketing execution for a breakthrough in cyber threat detection. Prior to SS8, Tony was vice president of marketing for Silver Peak, where he re-positioned the company from niche player to a leader in WAN optimization, and the pioneer of the red-hot SD-WAN market.

Prior to Silver Peak, Tony led embedded security marketing at McAfee. He came to McAfee from the acquisition of Solidcore, where he established the company as a leader in the emerging application whitelisting market. Tony was also instrumental in the launch of Blue Coat (now part of Symantec), where the web security leader had achieved over 300% growth in market valuation and profitability within 18 months. Tony holds a bachelor’s degree from California State University, Fresno.

“We are living in the most transformative time in history for how business applications are being delivered and consumed,” said Thompson. “KEMP has the unique advantage of offering any enterprise or service provider the most flexible options for optimizing existing application workloads and enabling a seamless, uninterrupted migration to multi-cloud deployments. This not only represents a growth opportunity for KEMP, but also for new and existing channel partners. I am extremely excited about leading our marketing efforts through this journey.”

About KEMP Technologies
KEMP is transforming application delivery and security by providing the most flexible deployment, delivery and licensing options for customers embracing cloud and hybrid infrastructures. With more than 40,000 deployments worldwide, KEMP has led innovation in the application delivery controller (ADC) and load balancing markets with many industry firsts, including the highest performance virtual ADC, application-centric SDN and NFV integrations, innovative subscription and metered licensing models, and true platform ubiquity that scales to support enterprises of every size and workload requirement. Visit KEMP at www.kemptechnologies.com.

Media Contact: Danielle Ostrovsky, Hi Touch PR, ostrovsky@hi-touchpr.com

SOURCE KEMP Technologies
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Wacom and Magic Leap

Wacom and Magic Leap Team Up to Build the Creation Environment of the Future

An exclusive partnership to deliver spatial computing and pen input solution for content creators seeking hyper-realistic, collaborative, 2D and 3D work environments

With the ultimate goal of creating harmony between people and technology, Wacom and Magic Leap will demonstrate  their spatial computing prototype for the next generation of digital content creators at the L.E.A.P. (Learn, Engage, Accelerate, Program) Conference, October 9th and 10th in Los Angeles, California. During the keynote presentations, Nobutaka Ide, CEO of Wacom, will present an overview of the exclusive partnership with Magic Leap and the creative solution the two companies have been working on over the last two years.

“Wacom and Magic Leap are collaborating to define the future of digital design workflows together,” says Mr. Ide. “Our goal is to provide the best instruments for creative expression and our unique solution, combining precision pen input with spatial computing, will allow creators of all disciplines including animators, industrial designers, game developers and educators to create and collaborate in ways few dreamed possible.”

Faik Karaoglu, EVP of Wacom’s Creative Business added, “Together, Wacom and Magic Leap are staying ahead of the technology curve by creating innovative products for artists and designers of the future. We look forward to continue being the indispensible partner for the creative professional community of today and tomorrow.”

Wacom and Magic Leap’s prototype experience is powered by Spacebridge, an application under development by Magic Leap, which integrates existing desktop workflows with the spatial computing environment. The demonstration will simulate a four person collaborative design review meeting where the participants will each be wearing a Magic Leap headset linked to Wacom Intuos Pro pen tablets. The end result will be a work session that allows the design team to view, scale, move, sketch and annotate 3D content in a vivid, realistic environment.

“Magic Leap and Wacom share the belief that the spatial computing creative design experience should feel natural, intuitive, and inclusive of the world and other people,” says Rony Abovitz, CEO of Magic Leap. “The solutions we are developing together now, will hopefully inspire and empower the next generation of creatives to design and build new products, living spaces, and even worlds.”

Moving forward, Wacom and Magic Leap will continue to validate their prototype by working closely with the entertainment and design communities and fostering a 3D application ecosystem through relationships with creative software developers. L.E.A.P. Conference is Magic Leap’s first developer conference and will host creators, developers and technology partners from around the world. The conference will include keynote addresses, workshops, product demos and networking opportunities. For more information on L.E.A.P. Conference, please visit: www.magicleap.com/leapcon

About Wacom

Founded in 1983, Wacom is a global company based in Japan with subsidiaries and affiliate offices around the world to support marketing and distribution in over 150 countries and areas. It is the world’s leading manufacturer of pen tablets, interactive pen displays and digital interface solutions. The advanced technology of Wacom’s intuitive input devices has been used to create some of the most exciting digital art, films, special effects, fashion and designs around the world and provides business and home users with their leading interface technology to express their personality. The company also offers its products as OEM solutions to leading manufacturers serving incremental markets. Wacom’s interface technology, called Wacom Feel IT technologies, is also offered as an integrated solution to strategic partners. Most tablet device and PC manufacturers count on the advanced features and reliability to deliver a superior user interface experience. For further information about the products of Wacom see www.wacom.com.

For more information, please contact:

Ted Kanno
Corporate Communications, Wacom Co., Ltd
Wacom-pr@wacom.co.jp 
+81-3-5337-6702

SOURCE Wacom

Related Links

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SOURCE URL: https://www.prnewswire.com/news-releases/wacom-and-magic-leap-team-up-to-build-the-creation-environment-of-the-future-300727032.html

Borderless Access™ - 10 Years, Redefining Reach and Insights

Borderless Access™ – 10 Years, Redefining Reach and Insights

Borderless Access™ marks a momentous milestone as it completes 10 years in the online and digital market research industry. Today, the company is a dominant, go-to player for managing the research process practice of accessing the best response from the right respondents through the right channel at the right time.

Borderless Access’s journey began in 2008 as a pioneer in the area of market research panels, with a BRIC focused footprint, which has now expanded to 34 markets with 3.71 million engaged respondents, establishing itself as an important stakeholder in the market research community. The company now offers a wide range of innovative technology-based market research products and solutions, catering to a diverse range of industry segments.

“Our entrepreneurial culture and ability to think ahead in time has allowed us to bring out cutting-edge technology-based MR solutions,” commented, Ruchika Gupta, Founder & CEO of Borderless Access. “This has enabled us to transform ourselves into a global company with active presence in USA, UK, Germany, and Dubai. Our focus is not only to develop a strong clientele but also develop a high-energy, forward-thinking team to take us to new heights.”

Borderless Access is the recipient of ‘Best Research Company of the Year’ award at MRMW 2017 and the prestigious ‘Red Herring Asia 100’ award. It also bagged the ‘Great Place to Work’ certification for the year 2018-19, proving it has successfully struck the right balance on both fronts.

“We’ve been the first ones to use advanced technology such as passive behavior, predictive analytics, and Machine Learning  to sample, engage and deliver actionable research results for our clients,” said Dushyant Gupta, Executive Vice President, Borderless Access. “Our marketing and research capabilities have helped us to co-create research on research content with global brands like J&J, Microsoft, Unilever, Intel, Orange, Etihad, and PepsiCo amongst others and share the results about such innovative research techniques and approaches at international conferences,” he added.

About Borderless Access:

Borderless Access, a global digital MR products and solutions company, provides access to experiences and life moments of engaged consumers from hard-to-reach segments to its global clientele of MR firms, ad agencies, consultancy firms, and end enterprises, through technology and community analytics. Its innovative offerings include Panel Solutions, SmartSight™, HealthSight™, and TAPP™.

Media contact:
Anshul Agarwal
Marketing@borderlessaccess.com

SOURCE Borderless Access

SOURCE URL : http://www.prnewswire.co.in/news-releases/borderless-access—10-years-redefining-reach-and-insights-694757561.html

Marketing Group Launches Successful Pilot Program of Innovative New Solution

Marketing Group Launches Successful Pilot Program of Innovative New Solution

Advantage Business Marketing Launches New Mobius Platform for Longtime Client Components Corporation with Impressive Results

Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, announced today the initial results from their pilot Mobius Platform campaign.

Advantage’s Mobius Platform disrupts traditional media buying methods, allowing clients to opt instead for a more holistic approach to marketing. By combining existing media channels with rich original content, engaged audiences, innovative marketing services, and data intelligence, Advantage is able to expose true ROI and generate growth for clients through intelligence and optimization. In addition, it allows clients to receive nurtured leads that are farther down the sales funnel.

This scalable platform solution proved to be a huge success for Components Corporation, who lacked a robust marketing and data department but wanted to boost revenue and return on spend. Advantage created a custom recipe for a cyclical solution that combines a variety of content options, marketing services, and data integrations for a unique campaign powered by experience, data, and performance.

The first results from the campaign proved that the Mobius method generated two times the return on initial investment after ten weeks. Components Corporation received a number of marketing-qualified and sales-qualified leads to distribute to their internal sales representatives.

Because a Mobius recipe is constantly evolving, the story isn’t over yet. Additional marketing, data, and content services will be implemented to continue driving highly qualified leads and overall branding.

Advantage also onboarded Components Corporation’s sales team to the Platform in order to directly tie leads to pipeline and closed sales, giving Components Corporation a better feel for data and KPI measurements, and a quicker timeframe in which to approach hot leads.

To watch the progress of this innovative pilot and learn more about Mobius, visit mobius.bi/resources.

About Advantage Business Marketing
Advantage Business Marketing delivers the news, trends, and analysis needed for business success, helping more than one million innovators at research and manufacturing organizations discover and procure new technologies that give them a competitive edge. The Advantage team leverages proprietary behavioral-data intelligence to provide measurable marketing solutions that expose true ROI for clients worldwide. To learn more about Advantage Business Marketing, please visit www.advantagebizmarketing.com.

Twitter: @B2BAdvantage
Facebook:  @AdvantageBusinessMarketing

SOURCE Advantage Business Marketing

SOURCE URL : https://www.advantagebizmarketing.com

Infogroup Named a Leader of B2B Marketing Data Providers by Independent Research Firm

Infogroup Named a Leader of B2B Marketing Data Providers by Independent Research Firm

Infogroup, a leading provider of business and consumer data and media management solutions, has been recognized by Forrester, an independent research firm, in The Forrester Wave™: B2B Marketing Data Providers, Q3 2018.

The company was cited for their comprehensive data set, focused tools, deep bench of human researchers, and complementary services. The report considers Infogroup “a best fit for marketers at organizations with both B2B and B2C offerings or at companies whose B2B customers behave most like consumers, a characteristic of many SMB buyers.”

“Being recognized by Forrester as a leader in the B2B marketing data space is an incredible honor,” said Michael Iaccarino, chairman and CEO of Infogroup. “Every day we work to arm our clients with business intelligence and data-driven marketing solutions that will help ensure their success as a company; Forrester’s report is confirmation for us that our hard work is paying off.”

The report found that “Infogroup’s ability to identify and integrate personal and professional insights on executive buyers enables more precise targeting and deeper personalization.” It also noted that the company’s advanced data management capabilities “enable customers to integrate first and third-party data sources and create rich account and contact profiles for use across their martech stack.”

Companies included in the Forrester Wave™: B2B Marketing Data Providers, Q3 2018 are evaluated on their current offering, strategy and market presence. Infogroup received the highest score possible in the data management, integrations and APIs, go-to-market, product roadmap and vision, revenue, and number of customers criteria.

“We’re thrilled to have been ranked as a leader among the most significant B2B marketing data providers,” said Tony Marlow, chief marketing officer, Infogroup. “As the industry continues to advance, Infogroup will remain on the forefront of innovative data and solution offerings to help clients of all sizes increase their sales and customer loyalty.”

Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven customer-centric technology solutions. For more information on Infogroup’s solutions or services, visit www.infogroup.com.

About Infogroup
Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company’s data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit www.infogroup.com.

SOURCE Infogroup

SOURCE URL : http://www.infogroup.com

Beckon New Artificial Intelligence

Beckon Introduces New Artificial Intelligence Capability

Marketers are increasingly expected to use data to make smarter, faster decisions, reallocate spend on-the-fly, and continually prove marketing’s impact on the business. While marketers have no shortage of data, integrating it from disparate sources and formats into a consolidated, cross-channel view so they can use it to understand how to better spend their next marketing dollar is a constant challenge.

Beckon, The Source of Truth for Marketing™ and partner to many of the world’s biggest brands, today announced new artificial intelligence (AI) capabilities that automate the complex process of transforming messy marketing data into actionable insights in seconds. Beckon’s AI functionality is immediately available to all new and existing customers as a core component of its world-class marketing intelligence platform.

With the application of AI, Beckon analyzes marketing data at the source, enforces it against Beckon’s universal data model, and applies it to Beckon’s proprietary library of industry best practices to seamlessly anticipate business questions and generate insight reports and dashboards in a single click. Not only does this cut down on data integration, preparation and cleansing time, but it offers easier, more intuitive ways for marketers to add new data sources, interact with data, interpret insights and act on the findings.

According to Gartner’s 2018 Marketing Data and Analytics Survey, 48% of marketing leaders say their marketing analytics teams are spending their time preparing the data to be analyzed, rather than actually analyzing it, and another 45% say their analytics staff spend their time doing foundational activities like data visualization and data preparation. This comes as no surprise since existing methods of creating marketing dashboards or cross-channel reports take too long, require technical expertise and are error-prone. Getting to impactful reports and dashboards requires a series of critical steps: data ingestion, cleansing, mapping, enrichment, visualization, and more. Each step in the process—from connecting to a data source, to preparing the data, to selecting what visualizations best answer a business question and identifying the data needed to support the question—requires specialized knowledge and tools that are now dramatically reduced, or in some cases eliminated, with the application of AI.

“The reality is that most marketing performance measurement projects take months to implement or don’t get off the ground at all because of the sheer volume of work, resources and expertise it requires,” said Bernardo de Albergaria, CEO of Beckon. “Beckon taps into the power of AI to help brands dramatically move up the starting line. Instead of digging through piles of data trying to determine what’s useful, what’s not, and how to structure it, our customers kick-off with good, clean, structured data flowing, and user-friendly visualizations to quickly provide actionable insights. They get instant value in just a couple of clicks, and then can begin to iterate and customize with a solid data and reporting foundation in place.”

Beckon partners with the world’s top brands—The Coca-Cola Company, Campbell Soup Company, Nestle, Scotts Miracle-Gro, Union Bank, Post Consumer Brands, and more—to address their most complex data challenges. Applying AI to Beckon’s library of best practices allows customers to benefit from the wisdom of the crowd and learn from fellow industry leaders on the forefront of data-driven marketing in record time.

“After years of partnering with global brand leaders to help them make better, faster decisions with data, we’ve learned what business questions are most likely top of mind and which visualizations best drive understanding and action,” said de Albergaria. “Anyone can create a report. With our new AI capability, brands go a step further by quickly connecting data and getting expertly crafted dashboards for actionable insights on the spot.”

Source:

https://www.prnewswire.com/news-releases/beckon-introduces-new-artificial-intelligence-capability-empowers-marketers-to-turn-messy-marketing-data-into-actionable-insights-with-a-single-click-300709271.html

 

Demandbase Introduces Breakthrough Technology for B2B Advertisers and Marketers

Demandbase Introduces Breakthrough Technology for B2B Advertisers and Marketers

Demandbase, the leader in Account-Based Marketing (ABM), today unveiled its next-generation Targeting Solution which dramatically improves how B2B advertisers and marketers reach their buyers. The new solution leverages Artificial Intelligence-powered intent data to more accurately identify and reach target buying committees. The Demandbase Targeting Solution also includes a new level of control and visibility for customers, exposing the real impact of media dollars in terms of accounts, opportunities and deals, rather than just impressions and clicks.

[Click-to-Tweet]: Reach buying committees with precision & scale using @Demandbase’s next-generation Targeting Solution #ABMPlatform https://demandb.se/2MThM9q

“B2B advertising has traditionally borrowed from B2C marketing technologies, resulting in a tradeoff between precision and scale, as well as a great deal of wasted advertising spend,” said Chris Golec, CEO of Demandbase. “Our new Targeting Solution offers the scale of Google along with the precision of LinkedIn to deliver superior business results. This new offering will fundamentally change how B2B marketers measure the performance of their ABM investments.”

Demandbase’s Targeting Solution is offered in a subscription-based model with a new level of transparency on media cost, publisher performance and business results across the funnel. The AI-powered solution processes over 150 billion intent signals each month to target the right buyers while optimizing cost and performance. The Targeting Solution allows marketers and advertisers to:

  • build and manage account-based audiences based on firmographic data and intent profiles
  • create and execute advertising campaigns reaching accounts and their key buyers with personalized messaging
  • measure advertising impact along with engagement, conversions and opportunities at the account level
  • export audiences to data management platforms
  • compare the performance of multiple advertising channels based on key ABM metrics
  • improve SEO and paid search performance by discovering which keywords should be used for different business audiences

“This is another significant step forward for Demandbase,” said Nick Panayi, VP, Global Brand, Digital Marketing and Demand Generation at DXC Technology. “The new platform, as experienced in our early pilot, can help us achieve finer targeting, richer intelligence and ultimately deeper penetration into our ABM accounts.”

“With this new offering, Demandbase has staked out a clear leadership position in Account-Based Advertising,” said Carlos Horn, General Manager at Yesler. “Its emphasis on using intent signals to identify buyers will help marketers optimize their campaigns and maximize ROI. We believe our clients are going to make this a core part of their account-based approach as they seek to get the most out of their budgets.”

The Targeting Solution is part of the Demandbase ABM Platform, which identifies the best-fit accounts, engages them through advertising and website personalization, delivers account-based insights to sales teams, and measures progress across a company’s campaigns and target accounts.

About Demandbase

Demandbase is the leader in Account-Based Marketing (ABM). The company offers the only Artificial Intelligence-enabled, comprehensive ABM platform that spans Advertising, Marketing, Sales and Analytics. Enterprise leaders and high-growth companies such as Accenture, Adobe, DocuSign, GE, Salesforce and others use Demandbase to drive their ABM strategy and maximize their marketing performance.

For more information, please visit www.demandbase.com or follow the company on Twitter @Demandbase.

SOURCE Demandbase

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experiental marketing

Inspira Marketing Sets Stage for Future Growth

Inspira Marketing Group, an award-winning experiential marketing agency, celebrates its tenth anniversary with additions to its roster of world-class clients and talent acquisitions.

“We’ve entered a phase of unprecedented growth,” says Inspira founder, Jeff Snyder. “We value the long-term relationships we’ve forged with clients like Diageo and Henkel and are excited about the new partnerships we’ve built with emerging brands like Chameleon Cold Brew Coffee, Outsiders Pizza, and Arla Foods.”

To support future growth, the agency is announcing the expansion of its team with four new hires.

Dan Sullivan will lead the Brand Experience Growth Team which serves as a launch point for emerging client relationships. Dan brings more than 20 years of executive-level expertise and deep industry experience including senior positions at Momentum Worldwide, LeadDog Marketing Group/CSM, and Ryan Partnership, where he led strategic business development and managed relationships with brands such as Verizon, Reebok, Coca-Cola, and Audi, among others.

Ann D’Adamo has been named Director Marketing & Communications. In her role, Ann will grow Inspira’s thought leadership, agency marketing, and social strategy offerings. She was previously the Content Director at Women’s Marketing and a finalist for the 2018 Digiday Content Marketer of the Year.

Natalie Barnes and Sean Hannigan join as Division Field Marketing Leads for Diageo brands. Natalie joins from Southern/Glazers Wine & Spirits where she was a Regional Marketing Director responsible for creating state-level activation plans for the Jim Beam, Constellation, and Campari portfolios. Sean Hannigan hails from Legacy Marketing partners, where he was the National Account Director for Pernod Ricard, managing and executing trade and consumer engagement programs for the on and off premise channels.

“These new hires further our dedication to providing clients access to strategic business resources with categorically-relevant backgrounds,” explains Snyder. “We look forward to the innovation, skills, and knowledge they bring to drive success for our clients and Inspira’s next decade of growth.”

Located in Norwalk, CT, Inspira delivers marketing campaigns across a variety of industries, including CPG, technology, and food and beverage, while devoting a portion of its profits to find a cure for pediatric cancer. This combination of excellence and purpose has been recognized with a long list of impressive industry awards, including a 2018 Chief Marketer Pro Award and a fifth consecutive year on the Inc. 5000 list of Fastest Growing Private Companies.

Source Url

https://www.prnewswire.com/news-releases/inspira-marketing-sets-stage-for-future-growth-300697490.html