Webhelp's Market Expansion Strategies in the Contact Centre Outsourcing Market Earn it Accolades from Frost & Sullivan

Webhelp’s Market Expansion Strategies in the Contact Centre Outsourcing Market Earn it Accolades from Frost & Sullivan

Based on Webhelp’s successful growth strategy across Europe, Frost & Sullivan has recognised the company with the 2018 European Market Leadership Award in contact centre outsourcing. Over the course of several years, Webhelp has diversified its industry focus to include expertise in healthcare, travel, and B2B services. It also has expanded its geographic footprint to cover eastern and southern Europe. When it comes to Europe, Webhelp currently has multi-lingual hubs in PragueAthensLisbonBarcelona, Enschede, Kuala Lumpur, and Berlin. All told, the company will soon have some 50,000 employees working in 35 countries across the globe, and total revenues should be close to US $1.5 billion.

As a business partner, Webhelp assists clients in providing a next-level customer experience (CX) through advanced analytics, omni-channel technologies, and, above all, its people engagement approach. It works strategically with clients to help improve the CX by producing a comprehensive single view of the customer. And the company regularly reviews its initiatives for commercial viability and the impact they will have on the overall CX by employing analytical methodologies including customer journey mapping, demand management, customer segmentation, and employee satisfaction.

“The founders of Webhelp have long embraced an entrepreneurial philosophy,” said Frost & Sullivan digital experience analyst Stephen Loynd. “This is a company that continues to emphasize a start-up philosophy, that prides itself on being agile and exceptionally easy to work with. Along the way, Webhelp has established a reputation as a Customer Experience provider that acts as an authentic business partner to clients, which in turn helps enterprises push the limits of the CX through multichannel solutions.”

Webhelp’s particular focus on tracking customer effort is also noteworthy in a highly competitive space.  The company is practiced at measuring both Customer Effort Score (CES) and Net Promoter Score (NPS) on many client programs. From Frost & Sullivan’s perspective, this kind of approach is what helps make the typical Webhelp client customer ownership experience exemplary. At the same time, it’s clear the company understands that analysing customer journeys across any medium is essential to offer an effective multichannel customer management solution.

“Even as Webhelp scales its core business, it has a pulse on the manner in which technology is changing the way consumers interact with brands,” added Loynd. “Underlining its commitment to next-generation CX, the company has partnered with Recast.AI to develop personalised chatbots and artificial intelligence (AI) capabilities. Webhelp’s brand strength derives from the way it has skillfully negotiated a fast-changing BPO landscape and stayed focused on the essentials of the CX at a time of exponential change.”

Finally, for Webhelp, keeping pace with today’s accelerating pace of techno-consumerism means ensuring business continuity and data integrity. It accomplishes this with IT infrastructure and a technology ecosystem that are focused on business consistency across all operations.

Each year, Frost & Sullivan bestows this award upon the company that demonstrates excellence in growth and customer value. Turning loyal customers into brand advocates for clients allows the company to grow and achieve a market leadership position. This award recognises the company that successfully increases market share over time, an accomplishment achieved through a demonstrated commitment to client relationships.

Frost & Sullivan Best Practices awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

Also Read- Survey Finds Many Irish Businesses Don’t Have Digital Marketing Strategy

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector, and the investment community. Contact us: Start the discussion.

Samantha Park
P: 210.247.2426
F: 210.348.1003
E: samantha.park@frost.com

Also Read- 3 Inexpensive Digital Marketing Strategies

About Webhelp
Webhelp is a global business process outsourcer (BPO), specialising in customer experience and payment management in addition to sales and marketing services across voice, social and digital channels.

From more than 140 sites in 35 countries with an approximately 50,000-strong team, our focus is on engineering performance improvements and delivering a real and lasting transformation in our clients’ operating models to generate financial advantage. We partner with some of the world’s most progressive brands including Sky, Shop Direct, Bouygues, Direct Energie, KPN, Vodafone, La Redoute, Michael Kors and Valentino.

Headquartered in Paris, France, the company has grown its revenues by more than 250% in the last 4 years by investing in its people, the environment they work in and developing its analytical and operating capability to deliver a transformational outsourcing proposition that addresses the challenges of an omni-channel world.

Webhelp is owned by its management and KKR, a leading global investment firm, as of March 2016.

More information can be found at www.webhelp.com

SOURCE Frost & Sullivan


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Activate Marketing Services Announces Acquisition by Next 15 Communications

Activate Marketing Services Announces Acquisition by Next 15 Communications

Activate Marketing Services, LLC (“Activate”) today announced it has been acquired by Next Fifteen Communications Group plc (“Next 15”), accelerating Activate’s global leadership in B2B demand generation and content marketing. This acquisition enables Activate Marketing Services to boost the rapid growth it has experienced in the last 5+ years, by combining buyer insights with content messaging to engage prospects for their B2B technology clients.

By partnering with a broad portfolio of companies under the Next 15 umbrella, Activate will continue to widen its demand gen portfolio of innovative products, while adding new solutions that deliver unprecedented engagement and faster revenue for its customers.

In a joint statement, Martha Schwartz, President, Activate and Ed Grossman, CEO, Activate said: “We are extremely excited to be joining Next 15 and are looking forward to leveraging the synergies between Activate and Next 15 to the benefit of our technology customers. Next 15 is at the forefront of B2B tech marketing and their belief in data, technology and content is fundamentally aligned with our strategy.  We are looking forward to this next chapter for Activate.”

Activate will add demand generation capability to the Next 15 group, complementing Next 15’s existing ABM and marketing solutions businesses.  Tim Dyson, CEO, Next 15 explained: “Next 15’s strategy is to build and buy data and technology-driven businesses that enable companies to do world class marketing. Activate very much fits into that strategy by using a mix of data and technology to deliver high value, qualified sales leads to its clients.  This product set fits alongside our other sales engagement products from Agent3 and Twogether.   Couple this with the quality of the leadership team at Activate and you have a great addition to the Next 15 Group.”

Activate’s current senior management, including co-founder and CEO Ed Grossman and co-founder and President Martha Schwartz, will remain with the business after the acquisition. Following the acquisition Activate will continue to operate as an independent brand as part of the Next 15 Network.

About Activate Activate combines deep buyer insights with a content-led marketing methodology to engage prospects and convert them to customers. Through its unique, tested methodology Activate is able to accelerate the buying process for its clients.

About Next 15 Next 15 is a communications business that employs over 1,800 people across 56 offices in 14 countries, incorporating 17 subsidiary agencies spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.


Also Read-Conversational User Interfaces – Martech structuring into the routine


Media Contact
Activate Marketing Services
Imran Suleman
(415) 871-0192

SOURCE Activate Marketing Services
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Mixpanel accelerates international expansion in Europe and Asia, driving 69 percent and 124 percent annual revenue growth, respectively

Mixpanel accelerates international expansion in Europe and Asia, driving 69 percent and 124 percent annual revenue growth, respectively

After a momentous year of international customer growth, Mixpanel officially establishes a global presence with two new offices in London and Singapore to cater to more than 17,000 international customers, representing 40 percent of the company’s overall revenue to date

SAN FRANCISCOOct. 18, 2018 /PRNewswire/ — Mixpanel, the world’s leading user behavior analytics platform, announces today its strategic expansion to Europe, the Middle East, and Asia-Pacific markets to meet the global demand for user behavior analysis and to provide strong regional support to existing customers. Without a formal presence abroad, the company currently serves a growing portfolio of more than 17,000 international customers which comprises 40 percent of the company’s revenue.

In the second quarter of this year alone, Mixpanel’s annual recurring revenue in Europe and Asia increased 69 percent and 124 percent, respectively, validating the need for continued global focus and growth. As part of its expansion strategy, Mixpanel opened offices in London and Singapore with plans to escalate hiring across all functions, to improve response time, and customize and scale professional services towards its international customer base.

This international momentum points to the escalating demand for user behavior analysis, not only from technology companies, but also from global, category leaders across industries such as media, financial services, retail, and manufacturing.

“The need to better understand user behavior to derive insights and drive product innovation and growth is not a regional demand but a global one,” says Pierre Berlin, Vice President of Global Sales. “Our international customers like BMW, Experian, and Viacom 18 are harnessing the power of these insights to deliver better experiences, regardless of whether they’re large enterprises or budding startups, or their location.”

User analytics are not reserved for software-first organizations, but any market keen on rapid growth in technology innovation; which includes category leaders shifting their business models toward digital products and experiences. As customers are drawn towards seamless engagements with companies, industries are forced to evolve their products and services to meet this demand, regardless of their physical location.

“Nearly ten years ago, fast-moving upstarts and early adopters in tech demonstrated the power of user behavior analysis to make smarter decisions, break down silos between teams, and move faster to improve user experience. However, Silicon Valley doesn’t have a monopoly on innovation,” said Amir Movafaghi, CEO of Mixpanel.

“Enterprises and Fortune 100 companies across the globe are adopting the nimble data-driven practices of technology startups in order to lead and compete in today’s digital economies.”

Companies like Skyscanner and Vente-Privee heavily rely on user data to gain a competitive edge. User insights not only help these businesses serve their customers more responsively but also change the way people traditionally purchase products and services in today’s mobile-first, omnichannel world.

“Mixpanel continues to provide us with the user behavioral insights we need to optimize purchase funnels and build out an entertaining shopping experience that our customers love and brands want to sell to,” said Pierre Gosset, Digital Analytics Lead at Vente-Privee.

While most of the existing data analytics market is concentrating on consolidating, Mixpanel is focused on global expansion as a means to continue to provide its customers access to the deepest learnings through their data. Within the last year, Mixpanel has increased its database of events by 22% overall, averaging around 297.9 billion engagements per month, with international usage growing by 11.8%.

For regular news and information about Mixpanel and the analytics industry, like and follow the company on:

About Mixpanel
Mixpanel helps teams and companies gain valuable business insights and build products and user experiences that people love, with its leading user behavior analytics solution. With more than 26,000 customers worldwide and 30% of the Fortune 100, Mixpanel empowers all types of professionals, across product, marketing, analytics, UX, and engineering teams, to make smarter decisions, faster. Mixpanel has offices in San FranciscoNew YorkSeattleSalt Lake CityLondon, and Singapore. Mixpanel’s mission is to help the world learn from its data. For more information about Mixpanel, visit: www.mixpanel.com.

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Teradata hands brand and marketing duties to John McNeil Studio

Teradata hands brand and marketing duties to John McNeil Studio

Data intelligence specialists Teradata have entrusted their brand and marketing duties John McNeil Studio in a partnership which will see the studio reintroduce its client as a ‘frontrunner of cutting-edge intelligence solutions for global enterprises.

This relationship will commence with creation of a redesigned brand identity and the launch of an awareness campaign comprising new messaging and visuals designed to impart Teradata’s ability to harness analytics to divine answers to seemingly intractable problems.

JMS founder and CCO John McNeil, added: “This new, omni-channel campaign for Teradata represents an opportunity work with a world-class company to showcase the full breadth of our services, across strategy, creative and production, in order to craft a brand story that really connects.”

JMS has experience of spearheading of undertaking brand repositioning as well as social, digital and print campaigns for clients ranging from Cisco and Nest to Mountain Hardwear.

Digital Risk Management Platform CybelAngel Raises $12 Million to Fuel Growth in Cybersecurity Market and Expand Globally

Digital Risk Management Platform CybelAngel Raises $12 Million to Fuel Growth in Cybersecurity Market and Expand Globally

CybelAngel offers an industry-leading solution that proactively protects organizations from digital threats across the open, deep, and dark web, as well as all connected devices.

NEW YORKOct. 11, 2018 /PRNewswire/ — CybelAngel, the industry leader in protecting companies’ critical information assets from malevolence and negligence, announced today an investment of $12 million led by technology growth equity investors Bpifrance and Serena. The financing will be used to fund CybelAngel’s global expansion and the continued development of their unique AI-powered technology platform.

“CybelAngel is the best-performing data leak detection technology known today,” said Jean-Yves Poichotte, Global Head of ITS Cyber Security at Sanofi, a global biopharmaceutical company and customer of CybelAngel.

CybelAngel detects over 1 billion documents per day, and uses artificial intelligence to assess the sensitivity of the information they find. The company’s platform helps enterprises manage digital risk in real time by providing them with relevant, actionable information, enabling effective remediation and takedown. CybelAngel helps organizations protect their intellectual property, brand, and reputation with a solution that complies with relevant regulatory requirements.

  • The financing will enable CybelAngel to increase their footprint in North America, where they have already established themselves serving iconic brands. CybelAngel is hiring a U.S. team of experts in cybersecurity sales and marketing.
  • CybelAngel will also use this funding to respond to cybersecurity market growth in Europe by growing their European sales and marketing teams.
  • CybelAngel created their risk management capabilities in 2014 and will be using the funding to continue innovating to address new sources of leaks and breaches to keep up with the pace of digital transformation.

Working closely with dozens of major customers, CybelAngel is shaping the future of threat intelligence and digital risk management by building on the foundations of innovative AI and superior human intelligence.

Erwan Keraudy, CEO of CybelAngel, said, “This funding enables CybelAngel to build out our U.S. presence while simultaneously commencing important product development efforts that were informed by many of our new U.S. customers. The acceleration of digital transformation has created an explosion of risks due to both malevolent and negligent third parties. These risks are now at the heart of enterprise boards’ critical concerns.”

“We’re thrilled with CybelAngel’s next step. Due to significant customer demand, CybelAngel needed to increase the team in the U.S. much sooner than expected,” said Bertrand Diard, venture partner at Serena Data Ventures. “They will now be able to better serve the base of customers they have recently acquired there.”

Nicolas Herschtel, Deputy Director for Bpifrance Large Venture Fund, said, “We are thrilled to join this round of funding, as CybelAngel is a pioneer in state-of-the-art technology that protects customers from data leaks and breaches. CybelAngel’s presence in the cybersecurity market since 2014 has allowed their machine learning technology to develop a significant edge in protecting customer data.”

About CybelAngel
CybelAngel is a leading digital risk management platform providing enterprises with actionable threat intelligence that enables effective remediation and improved cybersecurity posture.  By leveraging artificial intelligence and proven machine learning capabilities, to monitor, detect and manage digital risk across all layers of the Internet, CybelAngel helps organizations protect their intellectual property, brand, and reputation. Every day, CybelAngel detects data leaks that others don’t. To learn more, visit www.cybelangel.com

SOURCE CybelAngel
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KEMP Appoints Tony Thompson as Chief Marketing Officer

KEMP Appoints Tony Thompson as Chief Marketing Officer

KEMP, the leader in multi-cloud application delivery and load balancers, today announced the appointment of Tony Thompson as chief marketing officer (CMO). Tony will lead all elements of KEMP’s global marketing strategy, including channel and direct marketing programs, and focus on positioning the company for the next phase of growth in multi-cloud application delivery technology.

“Tony has a strong track record of operational and strategic marketing experience, and his passion for disrupting markets makes him a perfect fit within the KEMP culture,” said Ray Downes, CEO of KEMP Technologies. “As we embark on the next phase of our growth, I’m confident in Tony’s ability to propel KEMP as the go-to technology for front-ending applications across any multi-cloud environment. His leadership will be key to positioning our business for the future and arming partners with the right resources to increase market share.”

With more than 20 years of dynamic marketing and general management leadership, Tony is focused on delivering breakthrough results in elevating enterprise networking and security brands. He joins KEMP from SS8 Networks where he served as vice president and general manager leading the strategy, sales and marketing execution for a breakthrough in cyber threat detection. Prior to SS8, Tony was vice president of marketing for Silver Peak, where he re-positioned the company from niche player to a leader in WAN optimization, and the pioneer of the red-hot SD-WAN market.

Prior to Silver Peak, Tony led embedded security marketing at McAfee. He came to McAfee from the acquisition of Solidcore, where he established the company as a leader in the emerging application whitelisting market. Tony was also instrumental in the launch of Blue Coat (now part of Symantec), where the web security leader had achieved over 300% growth in market valuation and profitability within 18 months. Tony holds a bachelor’s degree from California State University, Fresno.

“We are living in the most transformative time in history for how business applications are being delivered and consumed,” said Thompson. “KEMP has the unique advantage of offering any enterprise or service provider the most flexible options for optimizing existing application workloads and enabling a seamless, uninterrupted migration to multi-cloud deployments. This not only represents a growth opportunity for KEMP, but also for new and existing channel partners. I am extremely excited about leading our marketing efforts through this journey.”

About KEMP Technologies
KEMP is transforming application delivery and security by providing the most flexible deployment, delivery and licensing options for customers embracing cloud and hybrid infrastructures. With more than 40,000 deployments worldwide, KEMP has led innovation in the application delivery controller (ADC) and load balancing markets with many industry firsts, including the highest performance virtual ADC, application-centric SDN and NFV integrations, innovative subscription and metered licensing models, and true platform ubiquity that scales to support enterprises of every size and workload requirement. Visit KEMP at www.kemptechnologies.com.

Media Contact: Danielle Ostrovsky, Hi Touch PR, ostrovsky@hi-touchpr.com

SOURCE KEMP Technologies
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Wacom and Magic Leap

Wacom and Magic Leap Team Up to Build the Creation Environment of the Future

An exclusive partnership to deliver spatial computing and pen input solution for content creators seeking hyper-realistic, collaborative, 2D and 3D work environments

With the ultimate goal of creating harmony between people and technology, Wacom and Magic Leap will demonstrate  their spatial computing prototype for the next generation of digital content creators at the L.E.A.P. (Learn, Engage, Accelerate, Program) Conference, October 9th and 10th in Los Angeles, California. During the keynote presentations, Nobutaka Ide, CEO of Wacom, will present an overview of the exclusive partnership with Magic Leap and the creative solution the two companies have been working on over the last two years.

“Wacom and Magic Leap are collaborating to define the future of digital design workflows together,” says Mr. Ide. “Our goal is to provide the best instruments for creative expression and our unique solution, combining precision pen input with spatial computing, will allow creators of all disciplines including animators, industrial designers, game developers and educators to create and collaborate in ways few dreamed possible.”

Faik Karaoglu, EVP of Wacom’s Creative Business added, “Together, Wacom and Magic Leap are staying ahead of the technology curve by creating innovative products for artists and designers of the future. We look forward to continue being the indispensible partner for the creative professional community of today and tomorrow.”

Wacom and Magic Leap’s prototype experience is powered by Spacebridge, an application under development by Magic Leap, which integrates existing desktop workflows with the spatial computing environment. The demonstration will simulate a four person collaborative design review meeting where the participants will each be wearing a Magic Leap headset linked to Wacom Intuos Pro pen tablets. The end result will be a work session that allows the design team to view, scale, move, sketch and annotate 3D content in a vivid, realistic environment.

“Magic Leap and Wacom share the belief that the spatial computing creative design experience should feel natural, intuitive, and inclusive of the world and other people,” says Rony Abovitz, CEO of Magic Leap. “The solutions we are developing together now, will hopefully inspire and empower the next generation of creatives to design and build new products, living spaces, and even worlds.”

Moving forward, Wacom and Magic Leap will continue to validate their prototype by working closely with the entertainment and design communities and fostering a 3D application ecosystem through relationships with creative software developers. L.E.A.P. Conference is Magic Leap’s first developer conference and will host creators, developers and technology partners from around the world. The conference will include keynote addresses, workshops, product demos and networking opportunities. For more information on L.E.A.P. Conference, please visit: www.magicleap.com/leapcon

About Wacom

Founded in 1983, Wacom is a global company based in Japan with subsidiaries and affiliate offices around the world to support marketing and distribution in over 150 countries and areas. It is the world’s leading manufacturer of pen tablets, interactive pen displays and digital interface solutions. The advanced technology of Wacom’s intuitive input devices has been used to create some of the most exciting digital art, films, special effects, fashion and designs around the world and provides business and home users with their leading interface technology to express their personality. The company also offers its products as OEM solutions to leading manufacturers serving incremental markets. Wacom’s interface technology, called Wacom Feel IT technologies, is also offered as an integrated solution to strategic partners. Most tablet device and PC manufacturers count on the advanced features and reliability to deliver a superior user interface experience. For further information about the products of Wacom see www.wacom.com.

For more information, please contact:

Ted Kanno
Corporate Communications, Wacom Co., Ltd


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Borderless Access™ - 10 Years, Redefining Reach and Insights

Borderless Access™ – 10 Years, Redefining Reach and Insights

Borderless Access™ marks a momentous milestone as it completes 10 years in the online and digital market research industry. Today, the company is a dominant, go-to player for managing the research process practice of accessing the best response from the right respondents through the right channel at the right time.

Borderless Access’s journey began in 2008 as a pioneer in the area of market research panels, with a BRIC focused footprint, which has now expanded to 34 markets with 3.71 million engaged respondents, establishing itself as an important stakeholder in the market research community. The company now offers a wide range of innovative technology-based market research products and solutions, catering to a diverse range of industry segments.

“Our entrepreneurial culture and ability to think ahead in time has allowed us to bring out cutting-edge technology-based MR solutions,” commented, Ruchika Gupta, Founder & CEO of Borderless Access. “This has enabled us to transform ourselves into a global company with active presence in USA, UK, Germany, and Dubai. Our focus is not only to develop a strong clientele but also develop a high-energy, forward-thinking team to take us to new heights.”

Borderless Access is the recipient of ‘Best Research Company of the Year’ award at MRMW 2017 and the prestigious ‘Red Herring Asia 100’ award. It also bagged the ‘Great Place to Work’ certification for the year 2018-19, proving it has successfully struck the right balance on both fronts.

“We’ve been the first ones to use advanced technology such as passive behavior, predictive analytics, and Machine Learning  to sample, engage and deliver actionable research results for our clients,” said Dushyant Gupta, Executive Vice President, Borderless Access. “Our marketing and research capabilities have helped us to co-create research on research content with global brands like J&J, Microsoft, Unilever, Intel, Orange, Etihad, and PepsiCo amongst others and share the results about such innovative research techniques and approaches at international conferences,” he added.

About Borderless Access:

Borderless Access, a global digital MR products and solutions company, provides access to experiences and life moments of engaged consumers from hard-to-reach segments to its global clientele of MR firms, ad agencies, consultancy firms, and end enterprises, through technology and community analytics. Its innovative offerings include Panel Solutions, SmartSight™, HealthSight™, and TAPP™.

Media contact:
Anshul Agarwal

SOURCE Borderless Access

SOURCE URL : http://www.prnewswire.co.in/news-releases/borderless-access—10-years-redefining-reach-and-insights-694757561.html

Marketing Group Launches Successful Pilot Program of Innovative New Solution

Marketing Group Launches Successful Pilot Program of Innovative New Solution

Advantage Business Marketing Launches New Mobius Platform for Longtime Client Components Corporation with Impressive Results

Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, announced today the initial results from their pilot Mobius Platform campaign.

Advantage’s Mobius Platform disrupts traditional media buying methods, allowing clients to opt instead for a more holistic approach to marketing. By combining existing media channels with rich original content, engaged audiences, innovative marketing services, and data intelligence, Advantage is able to expose true ROI and generate growth for clients through intelligence and optimization. In addition, it allows clients to receive nurtured leads that are farther down the sales funnel.

This scalable platform solution proved to be a huge success for Components Corporation, who lacked a robust marketing and data department but wanted to boost revenue and return on spend. Advantage created a custom recipe for a cyclical solution that combines a variety of content options, marketing services, and data integrations for a unique campaign powered by experience, data, and performance.

The first results from the campaign proved that the Mobius method generated two times the return on initial investment after ten weeks. Components Corporation received a number of marketing-qualified and sales-qualified leads to distribute to their internal sales representatives.

Because a Mobius recipe is constantly evolving, the story isn’t over yet. Additional marketing, data, and content services will be implemented to continue driving highly qualified leads and overall branding.

Advantage also onboarded Components Corporation’s sales team to the Platform in order to directly tie leads to pipeline and closed sales, giving Components Corporation a better feel for data and KPI measurements, and a quicker timeframe in which to approach hot leads.

To watch the progress of this innovative pilot and learn more about Mobius, visit mobius.bi/resources.

About Advantage Business Marketing
Advantage Business Marketing delivers the news, trends, and analysis needed for business success, helping more than one million innovators at research and manufacturing organizations discover and procure new technologies that give them a competitive edge. The Advantage team leverages proprietary behavioral-data intelligence to provide measurable marketing solutions that expose true ROI for clients worldwide. To learn more about Advantage Business Marketing, please visit www.advantagebizmarketing.com.

Twitter: @B2BAdvantage
Facebook:  @AdvantageBusinessMarketing

SOURCE Advantage Business Marketing

SOURCE URL : https://www.advantagebizmarketing.com

Infogroup Named a Leader of B2B Marketing Data Providers by Independent Research Firm

Infogroup Named a Leader of B2B Marketing Data Providers by Independent Research Firm

Infogroup, a leading provider of business and consumer data and media management solutions, has been recognized by Forrester, an independent research firm, in The Forrester Wave™: B2B Marketing Data Providers, Q3 2018.

The company was cited for their comprehensive data set, focused tools, deep bench of human researchers, and complementary services. The report considers Infogroup “a best fit for marketers at organizations with both B2B and B2C offerings or at companies whose B2B customers behave most like consumers, a characteristic of many SMB buyers.”

“Being recognized by Forrester as a leader in the B2B marketing data space is an incredible honor,” said Michael Iaccarino, chairman and CEO of Infogroup. “Every day we work to arm our clients with business intelligence and data-driven marketing solutions that will help ensure their success as a company; Forrester’s report is confirmation for us that our hard work is paying off.”

The report found that “Infogroup’s ability to identify and integrate personal and professional insights on executive buyers enables more precise targeting and deeper personalization.” It also noted that the company’s advanced data management capabilities “enable customers to integrate first and third-party data sources and create rich account and contact profiles for use across their martech stack.”

Companies included in the Forrester Wave™: B2B Marketing Data Providers, Q3 2018 are evaluated on their current offering, strategy and market presence. Infogroup received the highest score possible in the data management, integrations and APIs, go-to-market, product roadmap and vision, revenue, and number of customers criteria.

“We’re thrilled to have been ranked as a leader among the most significant B2B marketing data providers,” said Tony Marlow, chief marketing officer, Infogroup. “As the industry continues to advance, Infogroup will remain on the forefront of innovative data and solution offerings to help clients of all sizes increase their sales and customer loyalty.”

Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven customer-centric technology solutions. For more information on Infogroup’s solutions or services, visit www.infogroup.com.

About Infogroup
Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company’s data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit www.infogroup.com.

SOURCE Infogroup

SOURCE URL : http://www.infogroup.com