Data Analytics

Certain Joins Zoom Marketplace with leverage for data analytics

business analytics

Certain, a leading provider of strategic event experience solutions, today announced its addition to the Zoom App Marketplace. With the addition of Certain to the marketplace, customers will now have access to Certain’s powerful data analytics and engagement tools to take their event insights to the next level.

Certain’s integration will allow customers to utilize attendance and engagement data and create a fully branded, dynamic event website and registration experience to support simple webinars or more complex virtual and hybrid events.

“Certain’s integration with Zoom makes a significant impact on how our customers are able to access their virtual event data,” says Peter Micciche, CEO of Certain. “This integration opens up new opportunities for our mutual customers to see even greater business outcomes from their events by offering a truly seamless, personalized experience for each attendee – one that can be measured across their events, sales and marketing stack.”

Certain provides customers with data captured from events or webinars in Zoom, and syncs that data in real time with sales and marketing technologies via Certain’s real-time data engine in a bi-directional integration.

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