Channel, Partner & Local Marketing

Channel Marketing Leader Spark Your Channel™ Names as New COO

Innovative Demand Generation Company Names New Chief Operating Officer
local marketing

Spark Your Channel™, which was founded by channel marketing expert Heather K. Margolis (who also founded Channel Maven Consulting™ in 2009) announced today that Vaughn Aust has joined the Spark™ team as Chief Operating Officer.

As an artist and innovator, Vaughn will lead Spark’s operations including sales, product, and customer success teams. Vaughn formerly led product and engineering on the team that built the first scalable Through Partner Marketing Automation (TPMA) system for the channel and has spent 25+ years leading product, technology and marketing teams in roles including Executive Vice President, Vice President of Digital, VP of Product Management and Managing Director.

“Having known Vaughn for over a decade, his joining Spark™ was a no brainer. His breadth of knowledge around channel, sales, marketing, demand generation, and customer success, not to mention his stellar reputation with clients, solidifies our mission to be innovative, challenge the norm, and most importantly, do what is best for the channel.” – Heather K. Margolis

“Heather and team have created a truly innovative solution that is focused on what customers want and partner’s have asked for. I am excited to join the team and continue Spark’s mission of customer centricity, innovation and leveraging personalized video in growing sales for our customers.” – Vaughn Aust

See how Spark Your Channel™ works in our overview videos: Vendors Ignite the Power of Partners and Partners a Through-Channel Marketing Tool Built for Your Business. To demo Spark Your Channel™, contact

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