Paro, a Chicago-based startup disrupting the way companies access on-demand financial expertise, today announced the addition of Christina Bottis as Chief Commercial Officer. Bottis brings more than 15 years of marketing, demand generation, product development, and leadership experience to Paro, after creating and scaling winning growth strategies for numerous B2B brands.
“We are thrilled to welcome Christina to Paro,” said CEO Anita Samojednik. “As an established marketing leader, Christina’s wealth of knowledge and strategic prowess will enhance Paro’s ability to provide a more holistic experience across our platform and empower the long-term success of both our experts and business customers.”
Paro works with companies to provide flexible finance and accounting solutions via its network of highly vetted freelance experts. In her new role, Bottis will drive Paro’s go-to-market strategy and demand generation engine across the Marketing, Revenue Operations, and Inbound Sales teams to enhance and create a seamless customer experience.
“I am so excited to join Paro and collaborate with Anita to build a world-class, go-to-market team with strategies that empower people and businesses to embrace the Future of Work and achieve their goals,” said Bottis. “Our success will be the result of obsessive customer focus and well-executed process. With Paro’s innovative tools, technology, and talent, we can offer growth solutions for experts and clients alike that help them scale their businesses and go beyond.”
Prior to Paro, Bottis was Chief Marketing Officer at Coyote Logistics, a UPS company, where she re-engineered the corporate marketing, customer intelligence, inbound, and e-commerce functions into a demand generation engine focused on driving sales growth and incremental revenue. She also spent nearly a decade with CareerBuilder, where she consulted with Fortune 500 brands such as Morgan Stanley and Pfizer on employment brand strategy and execution, founded and scaled CareerBuilder’s client implementation team and processes, and led and defined both the Product Marketing and Demand Generation teams focused on go-to-market strategy, lead generation, and sales enablement. Her work was recognized widely in the industry as she was named a Crains Notable Executive in Marketing, Supply & Demand Chain Executive “Women in Supply Chain,” and Top 100 Marketer of the Year by the OnCon Icon Awards.
Bottis holds a Master of Business Administration from the University of Notre Dame and earned her Bachelor of Arts in business administration from Dominican University.