Marketing Automation

Citrus Ornge Announces New offering

Marketing Automation

Performance marketing, technology, and publishing firm Citrus Ornge launches premium publishing lead generation offering

Citrus Ornge, a leading Performance marketing, technology, and publishing company today announces the launch of a premium publishing lead generation offering.

This year’s Figures for Equity Released in the UK topped £3 Billion that is an increase of 19% compared to the previous year and retirement planning, pensions and annuities are three of the areas where premium publisher clients have a huge demand for new customers.

To capitalize on the increasing retirement planning, finance and house, and home sectors, Citrus Ornge’s UK Experts Online, UKeo aims to connect consumers with the best expert advice in the market. UK Experts Online will also partner with premium publishers to drive incremental revenue utilizing inventory, content, and landscape on their existing websites.

In addition, the Citrus Ornge team will work with premium publishers to deliver lead funnel optimization to drive key qualification criteria for premium leads over each of the target sectors.

The value will be delivered to advertisers by reducing their reliance on utilizing additional external telephone validation and by increasing the value of each lead and conversion rate output.

This means Equity Release leads will be delivered through a strong customer acquisition funnel with 70% of the sales process complete. As a result, premium publishers will deliver advertisers nurtured customers that are primed for a sale.

As well as content and display advertisements Citrus Ornge will work alongside publishers to utilize tech, AI and third-party data science to enhance the value of audience segments for these chosen target areas. The first series of articles, UKeo & Citrus client Pension Works cobranded lead capture page on DC Thomson Media’s My Weekly, will be promoted through the website and the weekly newsletter.

Further content will follow soon on The People’s Friend and a second piece for Equity Release. This follows the exciting launch of DC Thomson Media’s new title Platinum, the biggest women’s magazine debut in over a decade, which includes a new digital and glossy monthly magazine aimed at women over 55 who ‘believe in making the most of every day’.

Head of Commercial Innovation, DC Thomson Media, Bryn Piper, said that “We have been delivering content to the 50+ demographic for over 100 years across print, digital and events. Our audiences are highly engaged and have a keen interest in managing personal finances and planning for their future. We are excited to be working with Citrus Ornge across a number of our flagship brands to provide relevant and qualified leads for equity release and retirement planning partners.”

Jason Baker, Citrus Ornge CEO and Founder stated, “We are very excited to be working with such fantastic premium publishing groups. The key commercial value is our ability to provide a panel of ‘always on’ buyers across each sector. Our collaborative approach means we share knowledge and our understanding of the key market trends and buying considerations for potential customers and connect relevant advertisers with premium publishers.”

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