Claritas®, a leader in data-driven marketing solutions, announced that Cort Irish has been named to the newly formed MMA Global B2B CMO Council. The council will work closely with the leadership of the MMA and the boards to identify key challenges, priority areas, and initiatives that will help shape the future of marketing and drive business impact more effectively and efficiently.
The MMA Global B2B CMO Council represents some of the top B2B marketing talent in the industry today who are the change agents within their organization. The Council will hold its first meeting in early December and will hold frequent meet-ups at industry events such as at MMA’s POSSIBLE and MMA’s CMO & CEO Summit. The council is part of MMA Global, or the Mobile Marketing Association, a non-profit trade association that aims to accelerate marketing transformation through mobile technology.
“I am honored to join MMA Global’s inaugural Global B2B CMO Council,” said Irish. “As we help global brands capitalize on the era of AI and untap the power to optimize marketing to drive results and positive change, we have a lot of important work to do together. I am confident that this special group of peers and leaders is up for that charge and could not be more proud and inspired by the appointment.”
“We are excited to have Cort join our Global B2B CMO Council,” said Greg Stuart, CEO of MMA Global. “ The decades of marketing experience he brings to the council will help those we serve, the world’s top global marketers, turn on the biggest opportunities and tackle the biggest challenges that face the industry.”
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