Marketing Analytics, Performance & Attribution LLC Announces Rebrand of Clickbooth, Adperio, and Ignite OPM Into Perform[cb]

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The new brand, grounded in the principles of collaboration, technology, and results, reinforces the company’s commitment to empowering marketers to achieve exceptional results through innovation in performance marketing.

SARASOTA, Fla. LLC, the recognized leader within the online performance marketing industry, announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website.

Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates and partners. Perform[cb]’s vision is to empower brands to acquire new customers through incremental digital channels on a pay-for-results model. Perform[cb] will continue to develop its proprietary platform and focus on building their highly curated partner marketplace, allowing marketers to leverage “cost-per” pricing that aligns with customer lifetime value martech news.

“Perform[cb] is a powerhouse in performance marketing. As innovators in the space, we saw the need to align our teams and services to address the needs of modern marketers. Through the rebrand and network integration, marketers will be enabled to achieve a greater ROI than ever before. We’re excited to forge the path into a new era of performance marketing.” – Erin Cigich, CEO, Perform[cb]

Perform[cb]’s innovative network structure means that customers will be able to access all of the performance marketing solutions and support they require from just one team. In addition to the Network, Perform[cb] Agency will continue to offer comprehensive partnership, content and mobile management strategy and services. Customers of the unified divisions will have unprecedented access to Perform[cb]’s end-to-end Performance Marketplace platform, industry knowledge, and expansive network of partners and distribution channels. Many customers were already working with two, or all, of the former divisions martech. Today, they will be able to continue these relationships through one converged brand experience.

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