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Cloud CMS – The Next Step Towards Enhanced Content Marketing

CMS has become a crucial tool for content marketers, and Cloud CMS is making it more efficient. Check out how Cloud CMS is enhancing Content Marketing
content management system


For businesses of all sizes and industries, with numerous types of customers, a content management system (CMS) has evolved from a valued convenience to an absolute necessity.

These platforms help businesses in creating new content, maintain existing content, and also reach new markets.

However, thousands of businesses still use on-premise or traditional CMS platforms that burden their IT team, content creators, and marketing experts. These traditional CMS demands so much attention and draws from so many company resources that they can quickly become liabilities, rather than the efficiency tools they are intended to be.

What is Cloud CMS?

With these limitations in mind, many businesses are considering switching from an on-premise legacy or traditional CMS to a cloud-based CMS. A cloud CMS has similar functionality as a traditional CMS, permitting authors to create, update, and delete the content as needed.

The major difference is that, while the website owners typically deploy a legacy CMS, a third-party host manages those duties for a cloud-based CMS. Cloud providers, like Google Cloud or Amazon Web Services (AWS), can host CMS platforms for hundreds or thousands of companies while applying resources that on-premise platforms can’t match.

Traditional CMS vs Cloud CMS

How Traditional Content Management System (CMS) Works?

The architecture of a traditional content management system (CMS) is based on the tight connection between the backend and the frontend. The backend has a database with code and plugins that make it possible to store, manage and edit content. The frontend has in-built theme templates and CSS that are responsible for displaying content on the website.

Thus, the content is pushed from the database into a predefined layout, and if you want to make some changes in this scheme, you will have to do it manually and revamp the entire structure of the system.

How Cloud Content Management System (CMS) Works?

The Cloud-based CMS is also known as headless CMS and the term headless means that the system has no “head,” or its “upper part” which is the frontend. In simple words, it offers the backend for content management and an API for connecting the backend to any application frontend and transmitting content to any device.

Since a cloud CMS has no predefined frontend with standard templates for displaying data, it doesn’t cope with issues of content layout or page design. What it offers is delivering raw content from a single backend to multiple devices desktop, mobile, IoT. At the same time, deploying a new device or modifying a particular channel does not affect the whole content management system.

Traditional CMS Cloud CMS
Easy To Bring Employees On Board More Developer Flexibility
Simpler Setup and Development Future-proof Method
No Coding Knowledge Required Supports Omnichannel Architectures
Many Themes and Templates Available Always Up to Date
  Faster, secure, and Cost-effective


Important features to look for in a Cloud CMS

Enhanced Security

This is the most important feature that every platform must-have. News stories involving hacking, data theft, and malware make headlines around the world nearly every week. Content managers must make sure that their sensitive data, both for their company and their customers, is secured from attack, both from internal and external perpetrators.

Enhanced Collaboration

Every enterprise-level entity, as well as most small to medium-sized businesses, depends on the team of content creators, editors, and managers to make sure that their content is on time, on-brand, and on message. These efforts need a high level of communication and collaboration among the numerous team members.

Cloud CMS often involves version control, so that content creators and editors can look over various iterations of the content and decide which facets they want to include. Also, the highly accessible nature of a cloud CMS enables team members to work on projects from anywhere, at any time, alone or in groups.

Enhanced Productivity

When authors face the inherent limitations found in traditional CMS software, their productivity and creativity can be severely affected. They must spend their time on workarounds on the basis of the limitations of their tools, instead of delivering the results they want and their customer demand.

With the enhanced accessibility and collaboration tools that cloud CMS packages offer, content creators can see their efforts getting rewarded, and their productivity boosted, often with less effort than they would require to put in while working with traditional platforms.

What is our pick for the best Cloud Content Management System?

Here, Martech Cube comes into the picture to put light on the platforms that are loved for their features and functions. An ideal Cloud CMS platform must have crucial features that we have mentioned above and should also be constantly upgrading in order to be loaded with the latest advancements in the digital world. So, our Cloud CMS platform choice for this month is ‘Box’. It is largely accepted for its flexibility and agility in its CMS platform. It can be integrated with G Suite as well as Microsoft 365, the major players of the industry. The Box is also popular and recognized for its simple but effective features like Frictionless security, Seamless collaboration, Simplified workflow, and Best-of-breed app integrations. All these things make Box an ideal Cloud CMS platform in the market.


Having a cloud-based CMS has become the need of the time, and has numerous benefits as well. With advantages ranging from reducing resource drain to engaging customers with emergent technologies, cloud-based CMS platforms are quickly becoming the choice for enterprise-level solutions

When it comes to cloud CMS software, there are many well-known platforms but our pick of the month Box has been recognized for its innovations and is trusted by numerous brands.

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    Chandrima Samanta
    Content-Editor at MartechCube
    Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.

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