Anoki AI, a pioneer in multimodal AI for Connected Television (CTV), announced a strategic partnership with CMI Media Group, a leading media agency specializing in healthcare and pharmaceutical marketing and part of WPP. This first-of-kind collaboration enables CMI Media Group to leverage Anoki AI’s ContextIQ technology for both direct-to-consumer (DTC) and healthcare provider (HCP) CTV campaigns, bringing unprecedented precision and engagement to pharmaceutical ad targeting.
The partnership addresses a critical challenge in healthcare marketing: delivering highly relevant content to specific audiences at the right time – and at scale. Through advanced AI solutions offered by Anoki AI’s ContextIQ, CMI Media Group can now precisely target audiences during contextually relevant moments, maximizing campaign effectiveness while complying with privacy regulations.
“As the first agency to implement ContextIQ across both DTC and HCP campaigns, we’re setting a new standard for healthcare advertising,” said Justin Freid, Chief Media & Innovation Officer, CMI Media Group. “This partnership enables us to deliver pharmaceutical messaging at the most impactful moments, while maintaining the privacy standards our clients need.”
Anoki AI’s ContextIQ technology uses multi-modal AI to analyze CTV content at the scene level to match ads based on highly relevant content and viewer engagement patterns. Going beyond basic genre-based contextual advertising, this sophisticated approach ensures healthcare messages reach their intended audiences during optimal viewing moments, enhancing both campaign performance and viewer experience.
“Healthcare marketing requires a delicate balance of precision, privacy, and impact,” said Raghu Kodige, Co-Founder and CEO of Anoki AI. “Our partnership with CMI Media Group demonstrates how AI can transform healthcare advertising by creating a better user experience for both healthcare professionals and consumers.”
The collaboration represents a significant advancement in healthcare marketing, offering:
- Precise audience targeting for both HCP and DTC campaigns
- Privacy-compliant engagement strategies
- AI-powered contextual advertising
- Enhanced campaign performance metrics
Healthcare brands working with CMI Media Group can now leverage these advanced capabilities to create more effective, targeted campaigns while maintaining compliance with industry regulations.
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