Conversational Intelligence

Co-founder of Generative AI Company Persado to Speak at eTail UK

Persado experts available to discuss using Motivation AI to generate personalised language at scale

Persado Co-founder and Chief Operating Officer, Assaf Baciu, will speak at the popular eTail UK conference for ecommerce professionals. Assaf drives the advancements of the Persado Motivation AI platform, which leverages a knowledge base grounded in 800,000 in-market language experiments, specialised Generative AI, and machine learning, to deliver language that motivates individuals to engage and act.

Assaf and a team of AI language generation experts will be available at Stand A19 to discuss and demo market-leading Motivation AI technology. Attendees can discuss the way many large retail and ecommerce brands rely on specialised Generative AI to determine the language that outperforms initial messages 96% of the time.

eTail UK eCommerce and Omnichannel Conference and Expo for European Retailers

  • 25 – 26 April, 2023
  • QE II Conference Centre
  • London, UK
  • Persado Stand A19

Assaf will present on 25 April at 10:20 AM at the Expo opening session, focused on Digital Innovations & Growth Strategy, taking place at the Innovation Theatre. He will discuss “Looking for More Revenue This Year? Apply Generative AI to Prevent Abandoned Shopping Carts.” The session will provide best-practice strategies for decreasing online cart abandonment rates, which have historically averaged 70% on desktops and 85% for mobile.

Also in Europe this spring, Alex Williams, Head of Online Trading and Growth at Marks & Spencer (a Persado customer) will present at Shoptalk Europe in Barcelona, Spain, on 9 May from 11:00-11:40 AM on the Teal Stage in a session titled “Case Studies: Using Customer Data to Surprise and Delight.”

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