Leading Collaborative Marketing Platform (CMP) provider Evocalize experienced accelerated growth from first quarter-2020 to first quarter-2021 highlighted by a 400% increase in net-new clients. Along with the growth in clients, the Evocalize team has doubled and the company has opened a second office in Austin, Texas.
“I could not be prouder of what our team has achieved over the last year,” said Matthew Marx, CEO and founder of Evocalize. “We have achieved true product market fit, and the demand that we are receiving from multi-location brands, marketplaces, and technology providers who want to simplify digital marketing execution for their users and locations is large. Our team continues to innovate to further our mission of democratizing sophisticated digital marketing.”
One of the catalysts of this impressive growth is Evocalize’s developer tools, a marketing infrastructure solution comprising a suite of APIs that enables product teams to deeply integrate paid media capabilities into their technology. The Evocalize CMP also offers an embedded white-labeled platform that accelerates time-to-market. A third integration option offered by the CMP is a standalone platform used by multi-location brands and franchises.
Evocalize has established long-standing relationships with Facebook and Google and have achieved Marketing Partner status with both platforms, and been named to the exclusive Top Provider Program by Facebook.
Evocalize was founded in 2012 and has since developed its CMP into the most effective way to connect businesses to execute collaborative digital marketing programs and achieve outcomes that would not have otherwise been possible on their own. Using the CMP, Evocalize clients share digital marketing best practices, messaging, image and video creative, audiences, and co-op budgets in a flexible framework that achieves brand and legal compliance with users so they can easily execute programs on Facebook and Google.
The CMP has helped Evocalize clients execute over 850,000 local marketing programs with partners. Some notable clients include Realtor.com, Remine, and Strategic Insurance Software. Evocalize is financially backed by Seattle-based Madrona Ventures Group and Second Century Ventures, the venture capital arm of the National Association of Realtors.