Customer Engagement

CommerceNext Reveals 2024 Annual Award Winners

The awards went to Carhartt, Patagonia, Coach, American Eagle, Sephora, e.l.f. Beauty and Vince Camuto e.l.f. Beauty won marketing innovator for the fourth year in a row

CommerceNext, a community, event series and conference for marketing, ecommerce and technology leaders at retail and direct-to-consumer brands, announced the winners of its 2024 CommerceNexty Awards at the conclusion of Day 2 of the 2024 CommerceNext Growth Show in New York. The annual awards program was created to honor and celebrate the year’s best and most innovative marketing and ecommerce programs. The award winners are selected by CommerceNext’s judges of industry leaders along with an equally weighted popular vote fielded among the companies’ peers.

“This year’s finalists were outstanding and exceeded our expectations,” said Veronika Sonsev, Co-Founder of CommerceNext. “Every year, the winners embrace technology and creativity to find new ways to grow their businesses. At CommerceNext, we’re celebrating the work of all of the finalists and we’re particularly excited to recognize the achievements of our winners.”

There are seven categories of winners for 2024:

  • Best Use of Data or Technology in Marketing – Carhartt was recognized for its collaboration with Bluecore, which embraced a customer-centric approach for new revenue opportunities.
  • Most Impactful Social Responsibility Campaign – Patagonia won for its campaign for a Safe and Healthy California, which ensured no Californians would have to face health hazards from living near oil wells.
  • Most Effective Brand Storytelling – Coach won for its “In My Tabby” campaign that intertwined the iconic Tabby bag with personal narratives.
  • Outstanding New Ecommerce Experience – American Eagle was awarded for its collaboration with Amazon Prime Video’s “The Summer I Turned Pretty,” offering a seamless shopping experience.
  • Best Use of a New Channel – Sephora’s “SEPHORiA: House of Beauty” merges digital and physical spaces in a tribute to beauty diversity, improving brand image and highlighting product distinction.
  • Marketing Innovator of the Year – e.l.f. Beauty won for the fourth year in a row, this time for its true-crime parody documentary capturing widespread “e.l.f. pinching” in households everywhere on Amazon Freevee.
  • Women in Retail’s Top Woman of the Year Award – Stephanie Urban, Vice President of Ecommerce and Marketing for Vince Camuto, was honored. This award was presented in partnership with Women in Retail Leadership Circle and recognizes women leaders in retail who have contributed to the community and mentored others along their career paths.

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