commercetools Announces Appointment of Andrew Burton as New CEO


commercetools, a global commerce company and the market leader in composable commerce, today announced the appointment of Andrew Burton as Chief Executive Officer (CEO), effective July 8, 2024. Burton succeeds Dirk Hoerig, co-founder and CEO of commercetools, who will remain on the Board and transition to the role of Chief Innovation Officer (CIO). In his new position, Hoerig will grow key customer and partner relationships, drive product innovation and advance the company’s thought leadership.

“It’s an honor to be chosen to lead commercetools into its next chapter of growth and to build on the company’s well-known commitment to innovation and customer success,” said Burton. “Together, we will continue to push the boundaries of commerce, creating even more value for our customers and partners worldwide, and serving as the bridge for transforming ideas into revenue.”

Burton is a seasoned senior business executive with over 25 years of experience building innovative businesses and leading world-class teams to deliver exceptional customer value. With a proven track record in sales and marketing, product and engineering, and operations, Burton has successfully led teams through rapid growth in both public and private markets. He joins commercetools from Rapid7 (NASDAQ: RPD), where he served as president and COO, growing the company from ~$150M ARR to over $800m in ARR. Previously, Burton served as the CEO of Logentries, which was acquired by Rapid7.

“Andrew’s impressive strategic and operational track record in driving growth makes him the ideal choice for commercetools at this stage. Given our tremendous growth and expansion over the last several years, the opportunities ahead of us are significant,” said Hoerig. “For 14 years, commercetools Platform has served as an inflection point for large enterprises seeking agility and innovation to better serve customers. Throughout our search for the right leader to continue driving our innovative infrastructure forward, Andrew stood out as the clear choice to complement our executive team and lead commercetools into its next chapter of growth and expansion.”

Burton’s appointment follows several recent major company milestones. In 2024, commercetools was named a Leader in the IDC MarketScape report, launched a HIPAA-compliant and HDS-certified solution, and introduced commercetools Foundry, a solution that enables brands and retailers to launch their e-commerce operations significantly faster and more cost-effectively. The company also recently shared significant 2023 fiscal year results, including +65% ARR growth in the Americas region and a Gross Merchandise Value (GMV) increase of +45% YoY to over $30 billion in 2023.

Burton, commercetools’ third major hire in the last 18 months, alongside the company’s recently hired chief people and finance officers, will lead the company into its next era of growth, while continuing to invest in innovation and development. To learn more about commercetools, please visit

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