Companies winning on Customer Experience with the help of SugarCRM’s Time-Aware CX Platform

customer relationship management

SugarCRM Inc, the leading customer experience solutions provider is strengthening its commitment that it has made to the APAC region’s mid-market businesses with the help of its time-aware customer experience (CX) solutions for marketing automation, customer service, and sales. SugarConnected APAC is the event that is being held on 12th May 2020 virtually, addressing the core theme of the current economic scenario and the increase in demand for the organizations to attract more meaningful engagement martech news.

Craig Charlton, the CEO of SugarCRM stated that the company is fully committed to its partners and customers in the APAC region. The company is also committed to helping organizations optimize their sales, marketing, and customer service activities throughout the customer lifecycle and their entire journey. The economy is rapidly changing and this has now become the new normal. The company’s platform is time-aware and flexible and helps the company with predictive insights as well as historical data as both are important for making smarter decisions for the business during unprecedented times.

The suite of CX solutions by Sugar brings together separate data under one time-aware and no-touch data model for customers which allows the organizations to have a competitive advantage and the winning key of customer experience in this economic ecosystem. The organizations that are leveraging the company’s cloud-based yet flexible solutions are in a position to calibrate and scale their sales and marketing activities along with customer service activities during difficult times.

Sugar has worked with partner companies to promote the maximum use of customer data to strengthen relationships with customers.

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