Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, and REVOLT Media and TV, a music-oriented digital cable content provider owned by Sean “Diddy” Combs, announced a multi-year renewal for the use of Comscore’s Digital audience measurement, data management platform for REVOLT’s audience across desktop and mobile martech news.
The agreement continues a longstanding partnership between the two companies. REVOLT utilizes Comscore digital data to understand the size and demographics of their digital audience, and benchmark against competitors.
“REVOLT’S continued partnership with Comscore further reiterates the importance of our collective growth and measurement in the digital space,” said Roma Khanna, CEO of REVOLT Media and TV.
“The granularity of Comscore’s digital data allows our team to demonstrate the power and influence of the Gen Hip Hop audience that REVOLT uniquely attracts. The partnerships we forge with leading brands are steeped in data driven results that support our innovative and deeply integrated marketing campaigns,” said Michel Roche, EVP, Sales & Partnerships.
“Comscore is honored to retain REVOLT as a long-term partner harnessing our digital data solutions. REVOLT has a unique position in the market and we are excited to continue to help them understand and monetize their audience,” said Carol Hinnant, Chief Revenue Officer, Comscore.