Constructor’s AI Drives Ecommerce Growth in EMEA Region

Capitalizing on market need, Constructor increases customer-facing headcount in EMEA by 133% in 2024 and announces Bernd Maehrlein as VP EMEA; See the company’s award-winning tech in action at Shoptalk Europe (stand #H30)

Constructor, the leading AI-powered product discovery and search platform for enterprise ecommerce companies, announced growth and momentum across Europe, the Middle East and Africa (EMEA) — significantly increasing both customers and headcount. As more ecommerce companies in the region tap into Constructor, they’re realizing benefits including greater engagement, conversions and revenue.

Constructor works with leading ecommerce brands in EMEA including Birkenstock, Under Armour (EMEA and North American operations), Monica Vinader, Very, home24 and more — as well as many others around the world.

Over the last year, Constructor has seen strong growth in customers in EMEA — particularly in the apparel, home goods and furnishings, toys, grocery, do-it-yourself (DIY), B2B ecommerce and general retail categories. These companies rely on Constructor’s award-winning, AI-based platform to create personalized, revenue-generating experiences across the buyer journey: in search results, browse experiences, product recommendations, landing pages (“Collections”) and more.

UK-based online retailer Very, who went live with Constructor in early 2024, uses the platform to power search, browse and Collections pages for more than 1 million site visitors each day.

“Shoppers have more options than ever when shopping online, and at Very, we’re constantly seeking opportunities to enhance customer experiences,” said Paul Hornby, digital customer experience director, The Very Group. “With Constructor, we’ve been able to do just that – deliver more personalized search results that are optimized for each customer’s unique preferences, and intuitively help them discover great products.”

Announcing Constructor’s VP of EMEA Bernd Maehrlein

Since 2022, Constructor has tripled its revenue in EMEA. The company is also actively hiring globally and has expanded its own team in EMEA to better support local customers. Since the beginning of 2024, Constructor’s customer-facing headcount in the region has grown 133% — and still climbing — through the addition of key new hires.

Chief among them is Bernd Maehrlein, appointed as Constructor’s vice president of EMEA and based out of Heidelberg, Germany. In his role, Maehrlein leads Constructor’s EMEA sales team and helps develop, execute and oversee Constructor’s go-to-market (GTM) strategy in the region. He brings a history of successfully building and expanding U.S. startups and scale-ups in EMEA.

 Prior to Constructor, Maehrlein most recently built up cloud security scale-up Lacework in Central and Southern Europe, following build-ups in Germany, Austria and Switzerland for endpoint security company Cybereason, as well as database platform MongoDB. Maehrlein’s software GTM career began with direct sales roles at SAP and Intralinks. Currently, he serves on the advisory board of permanent equity investor Upliift.

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