Optimization, Personalization & Testing

Creation, Operationalize and Maintenance of Target Account List

Target account list is essential for a business to thrive and forms the foundation of Account-Based Marketing (ABM). Often B2B … MTC NEWS DESKJune 26, 2018, 7:07 amNovember 1, 20190

Predictive Personalization vs Rules Based Personalization in Martech

It is crucial for any business website to sustain the attention of the viewer long enough to convert the lead … MTC BlogsJune 1, 2018, 2:22 pmNovember 1, 20190

Content & Experience, Optimization, Personalization & Testing

How important is Brand Safety in the world of user-generated content?

Here you will find ways to tackle your brand’s reputation when your brand’s ad shows up next to objectionable content? … MTC NEWS DESKMay 22, 2018, 2:26 pmOctober 31, 20190