Content Marketing

Content Marketing Firm Three Crowns Copywriting Adds New CMO

Advertising and Analytics Director at one of nation’s top RIA firms joins advisor content marketing firm as President and CMO
content marketing

Three Crowns Copywriting & Marketing, a content marketing firm for financial advisors and fintech, today announced the addition of Zach McDonald as its President and Chief Marketing Officer. McDonald most recently served as the Advertising and Analytics Director at Carson Group, an Omaha-based RIA with more than $12 billion AUM and over 100 partners across the U.S.

Adding McDonald marks the first significant expansion for Three Crowns since it was founded in 2018 by industry veteran and marketing specialist, Johnny Sandquist.

In 2015, McDonald and Sandquist were both part of the founding team of Mineral Interactive, a digital marketing agency acquired by Carson Group in 2018. The two oversaw all copywriting for the team, with McDonald serving as Editorial Director and Sandquist as Content Director.

“When I left Mineral, Zach and I both knew we wanted to work together again someday,” said Sandquist, Three Crowns Founder and CEO. “He brings a keen editorial eye to content, and his analytical skills will make it possible for Three Crowns to offer a much more comprehensive set of digital marketing services. Most importantly of all, he does everything with honesty and integrity and lives his life in service to others. Bringing him into Three Crowns is a huge professional, as well as personal, win.”

McDonald brings a wealth of knowledge in many areas, including digital advertising, data analysis, editing, website optimization, and marketing tech integrations. In addition, he has a background in journalism and education, making him a perfect fit for helping advisors understand how to create the best content marketing they can. At Carson Group and Mineral, he produced countless articles, ad campaigns, lead magnets, and other marketing resources for advisory firms across the country.

“I’ve missed agency life these past few years, and I’m excited to get back to helping advisors and fintech companies tell their stories and communicate their value clearly,” McDonald said.

Three Crowns Copywriting & Marketing delivers full-service content marketing services, including strategic consulting, website creation, ongoing original content, and digital advertising.

Advisors who want to learn more about Three Crowns Copywriting & Marketing can visit, or hear from Sandquist during the “Ask the Experts: Social Media” panel as part of Riskalyze Fearless Week on August 14th at 8:45 a.m. PST.

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