Content Marketing

Content Marketing Leader Named Inaugural ISV Partner Of The Year

Oracle recognizes PathFactory with the first-ever Visionary CX ISV Partner of the Year Award
content marketing

Yesterday, PathFactory was named the inaugural Visionary CX ISV Partner of the Year award winner in the 2020 Oracle Markie Awards. This new award recognizes the innovative solution that both complements the Oracle Cloud CX suite and transforms the customer experience.

“As a long-standing Oracle Cloud CX partner, PathFactory is proud to be the first to win this exciting new award recognizing best-in-class solutions that empower our mutual customers to execute visionary marketing and customer experience strategies,” said Dev Ganesan, President and CEO, PathFactory. “We’re grateful to our customers who continually find ingenious ways to drive incredible results for their organizations using PathFactory together with the Oracle Cloud CX suite.”

“It’s never been more important for companies to push the boundaries to create outstanding digital experiences for their prospects and customers,” said Stephen Fioretti, Vice President of Strategic Partnerships, Oracle Cloud CX . “PathFactory has been on the forefront of this transformation for years, delivering intelligent solutions that engage B2B audiences in entirely new ways. Our partnership truly gives marketers access to a new class of data so they can evolve existing programs.”

PathFactory’s easy API integration with Oracle Eloqua improves lead scoring accuracy and creates new scoring categories with content consumption data, provides a simple native form integration for time-based content gates to improve conversion, and creates more intelligent nurture campaigns using engagement data skip logic, reducing email volume when engagement is low or increasing when engagement is high, sending the right content at the right time.

To learn more about PathFactory and the other winners of the 2020 Markie Awards, visit https://www.oracle.com/applications/customer-experience/markie-awards/

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