CMS & Web Experience Management

Contentstack and Commercetools announce Collaboration

Content Experience Platform

Contentstack, a provider of CMS and Digital Experience Management Platform Commercetools, a leader in cloud commerce software Collaborate for Digital Shopping Experience of the Future

Contentstack, the Content Management System pioneer and enterprise Content Experience Platform, and Commercetools, a leader in next-generation commerce software, today announced a strategic alliance to deliver the future of digital shopping experiences.

This partnership will offer an enterprise-class, cloud-native solution built exclusively on microservices to provide the best possible speed, agility, and flexibility for digital shopping. Joint customers will have access to an API-connector between the Contentstack and Commercetools technologies. Commerce teams will be able to easily combine content, products, and services, maximizing customer engagement with minimal time and resources.

Both natively headless and cloud-based, the combination of Commercetools and Contentstack technologies empowers businesses to design a shopping experience that goes beyond the device. As a result, companies can connect the touchpoints customers use today and scale to the ones they use tomorrow.

Matthew Baier, COO at Contentstack stated that “Content and commerce belong together. Only when storytelling and transactions meet can we speak of a true digital shopping experience. Mobile commerce has already given way to transactions that happen on chat, voice, or in augmented and virtual realities. Our joint customers are able to bridge the physical and digital worlds and bring to life smart brick-and-mortar spaces and connected products, powered by rich, content-driven commerce experiences.”

Kelly Goetsch, CPO at Commercetools explained that “Both of our products are built with a microservices mindset from the ground up. Along with a headless philosophy and cloud-first design, we also share the belief in a software-as-a-service model that gives customers the benefit of rolling updates. This partnership brings a solution to the table that minimizes infrastructure, maintenance, cost, and complexity while driving unprecedented agility for our clients to differentiate with the shopping experience.”

Dirk Weckerlei, Global Head of Partner Management at Commercetools added “Our joint customers already lead the market when it comes to digital experiences. They will extend that lead as these two offerings come together.”

Pavel Veller, CTO, Digital Engagement Practice at EPAM Systems said that “API-first ecosystems are the future of digital business architecture. At EPAM, we help our clients reimagine their business through a digital lens. Working with joint customers of Commercetools and Contentstack, we’ve seen that both vendors not only enable and support a modern headless, cloud-native and API-first architecture but also share a customer-first mentality.”

Commercertools was recently named a Visionary in the Gartner Magic Quadrant for Digital Commerce. Contentstack was named a pioneer in headless by Forrester Research and was recognized as a 2019 Gartner Peer Insights Customer’s Choice for Web Content Management.

 



ABOUT THE AUTHOR
https://www.linkedin.com/in/bharat-gawra-8a020356/

Aashish Yadav
Content Writer, Martech Cube
Aashish is currently a Content writer at Martech Cube. He is an enthusiastic and avid writer. His key region of interests include covering different aspects of technology and mixing them up with layman ideologies to pan out an interesting take. His main area of interests range from medical journals to marketing arena.

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