Contentstack, the composable digital experience platform (DXP) leader, announced it has been recognized as a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms (DXP). This is Contentstack’s first-time recognition in the report.
The news comes just days after the company announced its acquisition of Lytics, a pioneer of the real-time customer data platform. The move fulfills Contentstack’s vision of the modern, composable DXP by filling the missing piece that unlocks real-time personalization at scale: actionable, first-party data, wherever it lives.
For its customers, the Contentstack platform excels in personalization, brand-aware genAI, hosting, and customer support:
In 2024, Contentstack revealed premium capabilities that allow brands to deliver next-generation content personalization at scale. Customers can take advantage of its native personalization engine combined with brand-aware, genAI-content creation and automation technology. The Lytics acquisition builds on these capabilities.
Contentstack provides support for all three major cloud providers – Google Cloud, Microsoft Azure, and Amazon Web Services – worldwide. With Launch, customers can also stand up digital experiences faster with front-end hosting.
Contentstack’s Care Without Compromise program ensures cross-vendor support to its customers, among many other resources and support that contribute to its best-in-class retention rates.
“Since 2018, we’ve been on a journey to help enterprises create the world’s best digital experiences through modern, composable technology,” said Neha Sampat, founder and CEO of Contentstack. “We believe our first-time recognition in the Gartner Magic Quadrant for Digital Experience Platforms as a Visionary demonstrates that composable is a powerful choice for brands seeking a future-ready digital experience platform. Now, with our acquisition of real-time CDP Lytics, we believe we’re bringing even more value to the market and our customers.”
Read more in the 2025 Gartner Magic Quadrant™ for Digital Experience Platforms (DXP) here.
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Gartner, Magic Quadrant for Digital Experience Platforms, 28 January 2025, JohnField, et.al.
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