Covisian Group, a technology company specializing in providing services and technologies to improve customer experiences (CX) globally, has announced Raffaella Bianchi as chief revenue officer (CRO) and member of the company’s leadership team. Raffaella will lead initiatives to drive revenue by creating and launching programs that enhance call center performance with Covisian’s cutting-edge technologies, including AI, to redefine the BPO landscape.
Raffaella brings over 25 years of experience driving growth and transformation strategies for multinational companies. Most recently, she was a managing director at Accenture, where she led business operations and portfolio growth across communication, media, and high-tech sectors in her region. She developed tailored sales, marketing, commerce, and operations initiatives to align regional strategies with global business objectives, increase revenue, and expand market share. Before that, Raffaella was vice president of Customer Experience Transformation for EITC, an integrated telecommunication service provider, and oversaw Customer Digital Operations & Experience for McKinsey & Company, a global management consulting firm.
“Raffaella brings an exceptional track record of driving growth and transformation in multinational environments,” said Gabriele Moretti, Founder and Chairman at Covisian Group. “Her background in customer experience transformation and global operational strategies will be pivotal as we expand our multi-product sales team and our Go-To-Market strategy. Raffaella’s leadership will enable us to accelerate the development of new business opportunities, support Covisian’s global expansion and further strengthen our position as an industry leader.”
The hire comes at a key point in time for Covisian as the company continues its global expansion. With its primary technology hub located in New York and customer experience management centers worldwide, Covisian has a diverse portfolio of clients spanning
financial services, healthcare, transportation, and other key industries.
The company continues to revolutionize the CX industry with a human-first approach that balances the human touch and AI. Raffaella will also work to advance operations through strategic partnerships to enter new markets, scale business divisions, and drive operational excellence. She will oversee budgeting, forecasting, and financial performance to ensure multi-regional financial alignment.
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