The rise of Adtech brought with itself various aspects of Merchandise Branding. Catch this unique marketing guide on building your unique brand persona.
There is no denying that people love to shop. When they buy new clothes, brand new phones, or even groceries, they feel good. However, people don’t just buy stuff for shopping’s sake. They buy things because they have an emotional connection with the things they buy.
For instance, an Apple fan knows that there are many smartphones in the market, including those that are cheaper and faster than the latest iPhone. Yet, they buy iPhones because they love the brand, and they love the experience Apple provides.
Merchandise branding is all about building an emotional connection with the buyers.
It focuses on how you can communicate your brand to the target demographic and show off your products in a way that they have an appeal higher than the generic products in the market.
How to Succeed at Merchandise Branding?
When we talk about the basics of branding in general, we must focus on some key questions. These questions which are shared below will help you learn more about your business. They will also help you find your identity in the industry, and the difference you are making in the world as a brand.
- What is your unique value proposition?
- Are your products priced higher, lower, or same as your competitors’?
- How large or small is your business?
- What’s the average age of your target customer?
- What makes you different from your rivals?
Once you answer these questions, you have a clear picture of your brand. Then, you can proceed to creating an attractive visual persona for your brand.
How to Create a Visual Brand Persona?
To create the perfect visuals for your brand, you need the following:
- An Attractive Logo
All big brands have unique and attractive logos. So, if you want to brand your merchandise, you need to start with designing a logo. Now, there are all kinds of logo design tools and resources on the Internet that can help you create the perfect logo. However, what is important is that you create a logo that’s in line with your brand values and goals.
- Typography
The fonts you use in your digital ads, website, newsletters, etc. should be picked carefully. Remember, fonts convey emotions. So, you need to pick the right fonts that evoke the feelings you want for your brand.
- Colors
Just like fonts, colors also play a big role in merchandise branding. Think about it- there is a reason why Coca-Cola uses red as the primary color for its merchandise. The color reflects energy and passion, and that is what Coca-Cola is all about. So, make sure you pick the colors that speak the language of your brand.
It is Important to Maintain Consistency
Creating a strong brand is important, but so is keeping it consistent. What it means is that you should use the same colors, fonts, and logos everywhere- your website, products, leaflets, brochures, etc. You will also need to work with a merchandise partner that will deliver quality.
The branding your customers find on your merchandise, should also exist on social media, website, and even local events where you sponsor.
Only with a consistent and well-established brand, you can get a place in the hearts of your customers.
Conclusion
Branding is more important than most people think. In fact, effective branding can even boost your marketing efforts even during this unfortunate Covid-19 outbreak. All you need is a good strategy for merchandise branding and some patience.
The tips shared above can greatly help you in elevating your wares from generic products to branded and “premium” merchandise. That said, feel free to apply your own ideas to the information we shared. Your personal touch in merchandise branding can be game changer. Good luck!
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ABOUT THE AUTHOR
Chandrima Samanta
Content-Editor at MartechCube
Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.