OneMagnify, a global leader in advanced analytics, customer insights, and AI-powered marketing solutions, backed by private equity firm Crestview Partners, announced it has acquired Guidance, a premier eCommerce agency specializing in enterprise-level digital commerce. Terms of the transaction were not disclosed.
With over three decades of success, Guidance has built a reputation as a leader in eCommerce strategy, design, and technology, serving global brands, innovative retailers and B2B manufacturers. This strategic acquisition strengthens OneMagnify’s ability to provide comprehensive, data-driven digital solutions by integrating Guidance’s best-in-class eCommerce expertise and long-standing technology partnerships with leading platforms like Shopify Plus, Optimizely, Adobe Commerce, Big Commerce, and Salesforce Commerce.
“This acquisition is a game-changer for OneMagnify as we expand our capabilities to better serve our clients in an increasingly eCommerce-driven world,” said Mark Petroff, CEO of OneMagnify. “Integrating Guidance’s expertise in building high-performance digital commerce solutions with our expertise in delivering data-driven and AI-powered digital transformation solutions will create a powerful, end-to-end offering for businesses looking to thrive in the digital economy.”
Guidance CEO, Jason Meugniot, added, “OneMagnify optimizes data to create high-impact, memorable experiences and technology solutions – and delivers them to the right audience at the right time. We’re excited to become part of the integrated team that will deliver next-generation digital solutions that empower businesses to maximize their online potential.”
Guidance has been widely recognized for its world-class commerce solutions having received awards from the Academy of Interactive & Visual Arts, the Association of Marketing and Communications Professionals, and the International Academy of Digital Arts and Sciences, which bestows the prestigious Webby Awards.
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