Criteo, the global platform connecting the commerce ecosystem, announced the launch of its Auction-Based Display technology, bringing programmatic flexibility into retail media environments and helping to propel the industry forward. This advancement, paired with Criteo’s full suite of ad formats, empowers brands to inspire product discovery and buy retail media in a way that best suits their needs.
Reimagining Display for the Next Chapter of Retail Media
Criteo’s Auction-Based Display technology is purpose-built for the unique dynamics of retail environments, helping leading players like Costco, Shipt and soon to come Albertsons Media Collective bolster their media offerings with biddable trading optionality, flexible pricing, streamlined and efficient workflows, and advanced controls for ad relevancy. By complementing existing reservation-based deals with auction-based buy types, retailers and marketplaces can also unlock new monetization opportunities and access national media budgets.
Unlike traditional publisher sites, retail platforms demand highly relevant and timely ads. Criteo’s Auction-Based Display technology adds a new buying option alongside fixed pricing, allowing advertiser-driven bidding that better reflects real-time category dynamics and seasonal demand. Combined with advanced controls for ad relevancy, this approach helps retailers maximize yield on high-demand placements while staying competitive across the ecosystem.
Advertisers also benefit from standardized campaign execution and measurement across Sponsored Products, Display, and Video—all within a single platform—making it easier to optimize multi-retailer campaigns at scale.
“Display advertising is a proven retail media format, but the needs of advertisers and retailers are evolving,” said Melanie Zimmermann, General Manager of Global Retail Media at Criteo. “Our new auction-based offering is modernizing display technology—creating a flexible, automated solution that’s tailored to the retail environment.”
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