Retail, Proximity & IoT Marketing

Cross-Border Commerce Europe publishes retail research paper

iot marketing

Cross-Border Commerce Europe, the platform that stimulates cross-border e-commerce in Europe, releases a major research paper covering and ranking the 500 strongest European players with a focus on cross-border performance. The total online EU cross-border market represents a turnover of €171.2 billion in 2021 (excluding travel), an increase of 17% YTD. European webshops achieved €100bn cross-border in turnover. In this fourth edition of the “TOP 500 Cross-Border Retail Europe”, IKEA maintains the leading position. LEGO as a direct-to-consumer (DTC) brand manufacturer paves the way to a robust cross-border strategy. A study produced by CBCommerce with the support of FedEx Express, Lengow and nShift.

The ‘TOP 500 Cross-Border Retail Europe’ edition is a major compilation of cross-border data from websites of European retailers. The ranking is obtained by weighing four parameters:

  • Online cross-border sales in Europe (15 countries within Western Europe and Scandinavia, and the United Kingdom)
  • SEO-indicators covering cross-border performance
  • Cross-border score determined on the number of active countries
  • Number and percentage of cross-border visitors

Six additional secondary weighted parameters fine-tune this ranking:

  • Brand authority
  • Organic search percentage
  • Number of languages
  • Number of currencies
  • Number of payment methods
  • Local supply availability (transport and stock services)

Based on the above-mentioned methodology, the TOP 10 “Elite” retailers for 2021 are:

– Top 1: IKEA

– Top 2: H&M

– Top 3: Lego

– Top 4: Zalando

– Top 5: Lidl

– Top 6: About You

– Top 7: Jysk

– Top 8: Zara

– Top 9: Bauhaus

– Top 10: Euronics

Cross-border e-commerce will continue its tremendous growth over the next years.

The TOP500 counts 1.4bn monthly cross-border visitors, an increase of 40%.

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