Totango Integrates Solutions with SAP to Enable the Customer Centered Enterprise
Customer Data Platform, Data Management

Totango Integrates Solutions with SAP to Enable the Customer Centered Enterprise

Joint Solution and Go-to-Market Empower Enterprise Customers to Accelerate Customer Lifetime Value by Operationalizing Customer Centricity Across Their Entire Organization … 0
ON24 CMO Joe Hyland
Customer Data Platform, Data Management

ON24 CMO Joe Hyland Named to 40 Under 40 Marketing Innovators List

DMNews honors Hyland alongside leaders from Fidelity, SAP, and Experian With over 63 percent of marketers saying that marketing technology innovation has … 0
Monster Announces Steve DeLisle As Chief Technology Officer
Customer Data Platform, Data Management

Monster Announces Steve DeLisle As Chief Technology Officer

Monster, a leading solution for connecting people and jobs, today announced that it has named Steve DeLisle as Chief Technology Officer. DeLisle, … 0
Blis Announces Aaron McKee as New Chief Technology Officer
Customer Data Platform, Data Management

Blis Announces Aaron McKee as New Chief Technology Officer

Senior management team continues to grow following appointment of new CMO in August Blis, the global pioneer in advanced location … 0
LivePerson Acquires Conversable
Customer Data Platform, Data Management

LivePerson Acquires Conversable

Extends LiveEngage conversational commerce platform with Conversable’s AI conversational capabilities for social and marketing LivePerson, Inc. (NASDAQ: LPSN), a leading provider … 0
Rollick to Acquire AVALA Marketing Group
Customer Data Platform

Rollick to Acquire AVALA Marketing Group

With the expected acquisition of AVALA Marketing Group on September 30, 2018, Rollick will provide manufacturers and retailers in distributed dealer networks with an efficient … 0
MRP Prelytix 2.2 Enhances AI-Driven Personalization
Customer Data Platform, Data Management

MRP Prelytix 2.2 Enhances AI-Driven Personalization

Latest predictive analytics software optimizes dynamic display advertising. MRP, the leading global provider of AI-powered customer acquisition software and services, … 0
affinio joins adobe and episerver
Customer Data Platform, Data Management

Affinio joins Adobe and Episerver in Microsoft’s New Intelligent Customer Journey

Affinio Selected as part of Microsoft’s Intelligent Customer Journey for Retail, providing a new level of customer intelligence to retailers. … 0
Customer Experience Platform CloudCherry Raises $9 Million in Series A Funding
Customer Data Platform, Data Management

Customer Experience Platform CloudCherry Raises $9 Million in Series A Funding

Funds will be used to accelerate growth and further expand predictive capabilities CloudCherry, the Customer Experience Management (CEM) platform that … 0
Eddy Alexander and Onward NRV Receive 'Best in Class' Marketing Award From SEDC
Customer Data Platform, Data Management

Eddy Alexander and Onward NRV Receive ‘Best in Class’ Marketing Award From SEDC

Eddy Alexander and Virginia’s New River Valley take home three Communications Awards from the Southern Economic Developers Council Eddy Alexander, … 0
amplero- marketing automation
Customer Data Platform, Data Management

Amplero Welcomes Ted Bardusch, Pete Baltaxe, to Executive Team

This week Amplero announced the addition of two senior Seattle-area technology executives. Ted Bardusch will join as Head of Engineering and Operations. Pete Baltaxe will … 0
Customer Data Platform
Customer Data Platform, Data Management

CUSTOMER DATA PLATFORM – FILLING THE BRIDGES BETWEEN A MARKETER AND A CUSTOMER:

As a up-to-date digitally aware marketer, you might manage client information that is siloed over various martech databases and stages. … 0
Customer Data Platfrom
Customer Data Platform, Data Management

Lytics Tops Award Count, Receives Highest Scores In Data Quality And Insights In Customer Data Platform Buyer’s Guide

Lytics, the leading CDP for marketers, today announced its exceptional performance in industry research firm The Relevancy Group’s (TRG) CDP … 0
customer engagement
Customer Data Platform, Data Management

ON24 Accelerates Growth as Marketers Own More Revenue Responsibility

With almost 40% of marketers directly responsible for revenue, every marketing tactic must deliver a return on investment. That’s why an … 0
content data customer market intelligence
Customer Data Platform, Data Management

Chartbeat Announces New Funding to Fuel Growth

Chartbeat, the content intelligence platform for the world’s leading publishers, today announced that the company has closed a $7 million … 0
Customer Data Platform, Data Management

PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth

Yes Lifecycle Marketing today announced that PayForward, an exclusive membership rewards program provider, has selected its multichannel marketing communications and analytics platform … 0
Customer Data Platform, Data Management

OneTrust releases first free assessment tool for the new California privacy law

Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation … 0
LinkedIn adopts new measures to help connect its users better
Customer Data Platform, Data Management

LinkedIn adopts new measures to help connect its users better

LinkedIn is a favorite social media channel having more than 560 million members. These members are spread all over the … 0
Importance of Cross-Device Identification and its Use in Marketing
Content & Experience, Customer Data Platform, Optimization, Personalization & Testing

Importance of Cross-Device Identification and its Use in Marketing

Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to … 1
Customer Analytics
Customer Data Platform, Data Management

Independent Research Firm Recognizes Manthan as a Strong Performer in Customer Analytics

Manthan, the globally recognized innovator enabling next generation retailing with proven expertise in Advanced Analytics, announced that it has been … 0