Spectrio, one of the nation’s leading providers of customer engagement technology, announced that it has acquired Enplug, a digital signage company based in Culver City, Calif. The acquisition enhances Spectrio’s robust digital communications platforms, adding enterprise-level management features to meet the needs of global organizations, as well as expanding integrations to enhance the customization of brand communications.
Enplug’s plug-and-play digital signage solution features an intuitive online content management interface that integrates with many social media, corporate brand, team communications, and utility applications. The software platform includes enterprise-level security, automation, and management features as well as content approval workflows that allow anyone in the organization to contribute content without affecting brand integrity.
Proof of its commitment to creativity and innovation, Enplug recently released its free Enplug Art application, which brings more than 1,000 works of contemporary and classic art to any Internet-connected display or TV. As the COVID-19 pandemic caused galleries and museums to temporarily close to the public, the Enplug Art application was a unique way for artists to continue to share their work while also reaching new audiences, both in corporate settings and for Smart TVs in the home.
“Enplug has a remarkable reputation for its flexible and innovative digital signage platform that is easy to manage and scale for global brands,” said Daniel Babb, Chief Technology Officer at Spectrio. “We are excited to add Enplug’s unique multi-level content creation and interactive communication capabilities to Spectrio’s suite of customer engagement technology solutions.”
With the acquisition, Enplug clients will be able to integrate their brand and messages seamlessly across additional customer touchpoints, using Spectrio’s customer engagement suite that includes Interactive Kiosks, On-Premise Messaging and Music, On-Hold Marketing, Wi-Fi Marketing, and Scent Marketing. Spectrio clients will gain enhancements for digital services, additional content capabilities, and expanded integrations with third-party applications.
“As one of the leaders in digital signage, we’re excited to partner with Spectrio to bring even more customer engagement options to our clients around the world,” said Nanxi Liu, Enplug CEO. “Innovation and product development are essential business pillars for both Enplug and Spectrio and we are happy to continue building upon our successes together.”