Marketing Analytics, Performance & Attribution

CX Insights Revolutionized by Kantar & QuestionPro


USA Kantar, the world’s leading marketing data and analytics company and QuestionPro, a global leader in survey and research, data and insights services, announce a new partnership focused on improving ‘Voice of Customer’ (VoC) programs and enhancing Customer Experience (CX) strategies through automation, AI and advanced research technologies.

The collaboration combines Kantar’s new Meaningfully Different Experiences (MDX) framework and portfolio of advisory services with QuestionPro’s award-winning survey technology suite. Leveraging AI and machine learning, QuestionPro optimizes the end-to-end research process, from survey creation to customer journeys to closing the loop with customers and analytics. Kantar designs, builds and implements VoC programs that drive better CX and RoI.

“The combination of QuestionPro’s software and Kantar’s new MDX framework, which looks at customer experience and brand holistically, empowers timely and effective decisions on customer journeys and experiences.” says Rob Huijboom, Global Head of CX at Kantar. “Better data from different sources drives better decisions. Partnering with QuestionPro will give researchers and analysts at Kantar an edge.”

“The selection by Kantar validates the high standards we’ve set for quality, innovation and customer service since our founding nearly 20 years ago,” said ” Vivek Bhaskaran, Founder & CEO at QuestionPro. “We are confident that we can, together with Kantar, revolutionize the way businesses harness data to drive strategic decision-making and achieve their goals.”

The teams’ first collaborations will center on clients in certain strategic markets.

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