Data Management

MarTech ROI
Data Management, Marketing Analytics, Performance & Attribution

The Modern Marketers are in Pursuit of MarTech ROI. The Only Answer is Mastering the MarTech.

Though blessing to the marketing community, the opportunity of constantly and ever-changing MarTech landscape are always giving nightmares to the … 0
affiliate marketing
Customer Data Platform, Data Management

LinkedIn adopts new measures to help connect its users better

LinkedIn is a favorite social media channel having more than 560 million members. These members are spread all over the … 0
Account Based Marketing (ABM)
Audience/Marketing Data & Data Enhancement, Data Management

Practical Tips to Deal with Account-Based Marketing (ABM)

Are you struggling with Account-Based Marketing (ABM)? Here are few crucial tips to get you started. It would help you … 0
Retailers Deal with Gen Z Consumers
Business/Customer Intelligence & Data Science, Data Management

How Should the Retailers Deal with Gen Z Consumers?

Here is a blog exclusively for the retailers in dealing with Gen Z consumers. The first thing which you should … 0
Product Experience Management (PXM)
Audience/Marketing Data & Data Enhancement, Data Management

Akeneo launches new Product Experience Management (PXM) solution

Akeneo announced updates and new products to its flagship PIM (Product Information Management) solution designed to enable enhanced PXM (Product … 0
technology change marketing in 2018
Audience/Marketing Data & Data Enhancement, Data Management

How will technology change marketing in 2018?

We are living in a digital world that has seen marketing take different forms. Marketing is all about understanding the … 0
affiliate marketing
Content & Experience, Customer Data Platform, Optimization, Personalization & Testing

Importance of Cross-Device Identification and its Use in Marketing

Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to … 0
affiliate marketing
Data Management, Marketing Analytics, Performance & Attribution, Predictive Analytics

Cost per experiment – Measurement of ROI per campaign

Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. … 0
Insights from State of CMO Report, 2018
Data Management, Marketing Analytics, Performance & Attribution

Insights from State of CMO Report, 2018

The recent standing of the Contract Manufacturing Organization (CMO) industry insights advocates highlighting the remit of marketing leaders as well … 0