Data Management
Data Management, Marketing Analytics, Performance & Attribution
The Modern Marketers are in Pursuit of MarTech ROI. The Only Answer is Mastering the MarTech.
Though blessing to the marketing community, the opportunity of constantly and ever-changing MarTech landscape are always giving nightmares to the … 0Customer Data Platform, Data Management
LinkedIn adopts new measures to help connect its users better
LinkedIn is a favorite social media channel having more than 560 million members. These members are spread all over the … 0Audience/Marketing Data & Data Enhancement, Data Management
Practical Tips to Deal with Account-Based Marketing (ABM)
Are you struggling with Account-Based Marketing (ABM)? Here are few crucial tips to get you started. It would help you … 0Business/Customer Intelligence & Data Science, Data Management
How Should the Retailers Deal with Gen Z Consumers?
Here is a blog exclusively for the retailers in dealing with Gen Z consumers. The first thing which you should … 0Audience/Marketing Data & Data Enhancement, Data Management
Akeneo launches new Product Experience Management (PXM) solution
Akeneo announced updates and new products to its flagship PIM (Product Information Management) solution designed to enable enhanced PXM (Product … 0Audience/Marketing Data & Data Enhancement, Data Management
How will technology change marketing in 2018?
We are living in a digital world that has seen marketing take different forms. Marketing is all about understanding the … 0Content & Experience, Customer Data Platform, Optimization, Personalization & Testing
Importance of Cross-Device Identification and its Use in Marketing
Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to … 0Data Management, Marketing Analytics, Performance & Attribution, Predictive Analytics
Cost per experiment – Measurement of ROI per campaign
Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. … 0Data Management, Marketing Analytics, Performance & Attribution