Data Management

adobe Attribution IQ
Audience/Marketing Data & Data Enhancement, Data Management

Adobe adds Attribution IQ- A New Feature in the System.

Adobe has recently added Attribution IQ, smart speakers and travel industry feature to provide marketers with exclusive tools for following … 0
Marketers and IT Experts
Audience/Marketing Data & Data Enhancement, Data Management

Why Marketers and IT Experts Need to Work Together

Unfortunately, many companies hold their marketing department as a liability than an asset, costing the company more money than they … 0
Google Analytics 360
Data Management, Marketing Analytics, Performance & Attribution

Salesforce Incorporates Interaction Studio with Google Analytics 360

In June 2018, Salesforce has integrated with Google Analytics 360 to launch an innovative interaction studio. This has enabled Salesforce to release … 0
affiliate marketing
Data Management, Marketing Analytics, Performance & Attribution

Do structure and process are sticking the marketing, technology, and creativity together?

Consumers wish to feel a human association with the brands they love. Whether or not it’s through empowering athlete endorsements … 0
traveling experience outbound travelers
Audience/Marketing Data & Data Enhancement, Data Management

Ctrip and iClick joined hands; outbound travelers are going to be benefitted.

Here is good news for outbound travelers of China. iClick and Ctrip, both the market leader in their field joined … 0
Customer Analytics
Customer Data Platform, Data Management

Independent Research Firm Recognizes Manthan as a Strong Performer in Customer Analytics

Manthan, the globally recognized innovator enabling next generation retailing with proven expertise in Advanced Analytics, announced that it has been … 0
Documentary Film Project
Data Management, Marketing Analytics, Performance & Attribution

Return Path Reaffirms Commitment to Equality and Diversity with Donation to Groundbreaking Documentary Film Project

Support for Pioneers in Skirts documentary highlights Return Path’s ongoing efforts to build and maintain a “People First” culture. NEW … 0
Transformational End-to-End Platform
Business/Customer Intelligence & Data Science, Data Management

A Transformational End-to-End Platform Launched by Toluna, which gives Consumer Insights

Toluna, an industry leader provides the consumer insights for the on-demand economy, has undergone a corporate rebrand which highlights its … 0
Digital Ticketing
Business/Customer Intelligence & Data Science, Data Management

Scala Brings in Innovative Digital Ticketing Video Wall in Victoria and Albert Museum

Scala the member of leading digital marketing company STRATACACHE, delivers an interactive video wall which would work as an impressive vending … 0