Data Management
Audience/Marketing Data & Data Enhancement, Data Management
Adobe adds Attribution IQ- A New Feature in the System.
Adobe has recently added Attribution IQ, smart speakers and travel industry feature to provide marketers with exclusive tools for following … 0Audience/Marketing Data & Data Enhancement, Data Management
Why Marketers and IT Experts Need to Work Together
Unfortunately, many companies hold their marketing department as a liability than an asset, costing the company more money than they … 0Data Management, Marketing Analytics, Performance & Attribution
Salesforce Incorporates Interaction Studio with Google Analytics 360
In June 2018, Salesforce has integrated with Google Analytics 360 to launch an innovative interaction studio. This has enabled Salesforce to release … 0Data Management, Marketing Analytics, Performance & Attribution
Do structure and process are sticking the marketing, technology, and creativity together?
Consumers wish to feel a human association with the brands they love. Whether or not it’s through empowering athlete endorsements … 0Audience/Marketing Data & Data Enhancement, Data Management
Ctrip and iClick joined hands; outbound travelers are going to be benefitted.
Here is good news for outbound travelers of China. iClick and Ctrip, both the market leader in their field joined … 0Customer Data Platform, Data Management
Independent Research Firm Recognizes Manthan as a Strong Performer in Customer Analytics
Manthan, the globally recognized innovator enabling next generation retailing with proven expertise in Advanced Analytics, announced that it has been … 0Data Management, Marketing Analytics, Performance & Attribution
Return Path Reaffirms Commitment to Equality and Diversity with Donation to Groundbreaking Documentary Film Project
Support for Pioneers in Skirts documentary highlights Return Path’s ongoing efforts to build and maintain a “People First” culture. NEW … 0Business/Customer Intelligence & Data Science, Data Management
A Transformational End-to-End Platform Launched by Toluna, which gives Consumer Insights
Toluna, an industry leader provides the consumer insights for the on-demand economy, has undergone a corporate rebrand which highlights its … 0Business/Customer Intelligence & Data Science, Data Management