Predictive Analytics
Predictive Analytics
IRI Appoints Chief Financial and Chief Human Resources Officers
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced two new appointments … 0
Data Management, Predictive Analytics
New research from Return Path provides data and guidance to help email marketers plan for the upcoming 2018 holidays
Email Marketing is a critical channel for marketers, allowing them to deliver timely, relevant content to subscribers. This is especially … 0
Data Management, Predictive Analytics
Cedato unveils ‘contextual lookalike targeting’ for programmatic video
Programmatic video platform Cedato rolled out its new “contextual lookalike targeting” technology Monday. The technology uses machine learning to comb through performance … 0
Data Management, Marketing Analytics, Performance & Attribution, Predictive Analytics
Cost per experiment – Measurement of ROI per campaign
Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. … 0
Data Management, Predictive Analytics
