Retail, Proximity & IoT Marketing

David Gerbitz Appointed Qurate Retail Group’s CPO

Human Resources and Operations Executive to Lead Global People Team for Multiplatform Retailer
iot marketing

Today, Qurate Retail Group announced that David Gerbitz has joined as Chief People Officer. In this role, Gerbitz will oversee the company’s global People strategy and operation, which includes Talent Acquisition, Learning & Development, Organizational Effectiveness, Team Member Experience, Total Rewards, and Diversity, Equity, & Inclusion. Gerbitz assumes his new role and joins the company’s Executive Leadership Team on April 8th, reporting to Mike George, President and Chief Executive Officer, Qurate Retail, Inc.

Gerbitz joins Qurate Retail Group after leading a private executive coaching consultancy, serving executive level leaders largely in technology, ecommerce, and media. He began his career in Human Resources with companies such as Microsoft and Amazon. He later transitioned into commercial and operations roles with Microsoft, Yahoo, and Pandora Media, where he most recently served as Chief Operating Officer. As part of this, Gerbitz scaled Pandora’s advertising business, shaping the market for digital and audio advertising, and played a significant role in the acquisition and integration of Pandora into Sirius XM.

“David brings a unique background, blending human resources, commercial, and general management experiences across the technology and media fields,” said George. “His industry experiences, combined with his passion for coaching and development, will be invaluable as we continue to build high performing, innovation-focused teams to drive our growth strategies, live our company Purpose and Principles, and deliver on our commitments as a responsible corporate citizen. David’s unique background has given him a deep understanding of the streaming and overall media and technology landscape, and the People team’s role as a strategic business function and partner in supporting growth.”

“Qurate Retail Group’s customer-centric culture and legacy of building long-term, trust-based relationships are uniquely differentiated in today’s competitive retail environment,” said Gerbitz. “This is a dynamic, values-driven organization, with an innovative, inspired team and a unique position at the convergence of retail, media, and social. I’m looking forward to joining Qurate Retail Group and leading their efforts to build further organizational strength that will drive the future of video commerce.”

Gerbitz will be based at Qurate Retail Group’s global headquarters in West Chester, Pa.

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