Advertising & Promotion

Digital Advertising Leader, AdTheorent Recognised By AI Breakthrough

Company recognized for its advanced machine learning capabilities and privacy-forward approach
advertising and sales promotion

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, today announced that it has been selected as the winner of “Best AI-based Solution for Advertising” in the fourth annual AI Breakthrough Awards program conducted by AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today.

AdTheorent’s programmatic marketing platform uses market-leading data science and machine learning (ML) capabilities to deliver advertiser-specific business outcomes for top brands.  AdTheorent’s proprietary suite of tools and methodologies maximize campaign performance and ROI for advertisers, while operating in a privacy-first manner.  AdTheorent stood out from others in the space because AdTheorent’s performance focus is centered around ingesting non-personalized data signals and using statistical data for modeling and targeting, making the company well suited for the cookieless future.

“AdTheorent’s approach relies on predictive targeting using statistical models instead of profile-based advertising or cookie-based retargeting — which is often limited in scale, can miss new customer opportunities and even create real privacy concerns,” said James Johnson, managing director, AI Breakthrough. “The company’s ML platform is the most powerful system in the advertising market today with tools that make it possible for digital advertisers to realize unprecedented and measurable results. Congratulations, for the fourth year in a row, to AdTheorent for winning our ‘Best AI-based Solution for Advertising’ award.”

AdTheorent’s ability to use AI/ML to deliver on complex KPIs for advertisers was also recognized as a key differentiator.  AdTheorent’s platform and custom solutions are tailored to drive advanced KPIs, ranging from prescription fills/lift, online and offline sales, visitation/incremental visitation, new customer acquisition, vehicle sales lift, charitable donations, insurance quote completes and many more.  AdTheorent’s data scientists have deep experience using proprietary software and leading ML tools such as Python, R., Scala and Spark to build and manage thousands of individual ML models at any given moment to drive best-in-class performance. For each campaign, AdTheorent’s data scientists build custom ML models tailored to drive real-world business outcomes, with each model deployed into AdTheorent’s platform for automated execution and optimization.

“AdTheorent’s success is the result of our unique ability to drive business value for our customers, based on the tangible business metrics that they care about,” said Jim Lawson, CEO of AdTheorent.  “Our platform was built to leverage the power of machine learning to accomplish difficult things in a privacy-forward manner.  We are truly honored, once again, to receive this award from AI Breakthrough.”

The mission of the AI Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of AI and machine learning related categories, including AI platforms, Deep Learning, Smart Robotics, Business Intelligence, Natural Language Processing, industry specific AI applications and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.

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