AcuityAds Holdings Inc. (TSX: AT) (“AcuityAds” or “Company”), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today announced an integration with Amazon Publisher Services (APS). Through the integration with APS’s Transparent Ad Marketplace, advertisers that leverage AcuityAds’ technology, including the advertising automation platform, illumin, will gain direct access to high quality inventory including premium publishers from a variety of verticals on desktop, mobile web and mobile apps across gaming, lifestyle, music, news and dating verticals.
“We are already seeing significant transactions take place as a result of this integration with Amazon Publisher Services,” said Tal Hayek, CEO and Co-Founder of AcuityAds. “As a buy-side advertising platform integrating with APS’s Transparent Ad Marketplace, we look forward to bringing the hundreds of advertisers that leverage our platform access to direct, premium, transparent and scalable advertising opportunities.”
The Transparent Ad Marketplace integration enhances AcuityAds’ technology offering as it provides direct access to the advertising marketplace, removes potential waste at the individual transaction level, leads to greater control of the consumer journey, and enhances ROI for advertisers.