Digital Remedy, a performance marketing and digital advertising solutions partner for brands and agencies, today announced the launch of its new reporting and performance platform. Designed to help marketers make faster, data-driven campaign decisions, the Digital Remedy Platform provides performance-focused reporting across CTV/OTT and programmatic media – enabling brands and agencies to enhance campaign performance and optimize strategies with ease.
With today’s fragmented advertising landscape, brands and agencies face significant challenges due to disconnected datasets, manual reporting, and limited insight into what drives campaign success. Enter Digital Remedy’s platform, which directly addresses these barriers, unifying data across media channels, offering streamlined and custom reporting, and attributing every conversion back to publisher deals.
“At Digital Remedy, we’re rethinking reporting by putting performance front and center,” said David Zapletal, Chief Operating Officer at Digital Remedy. “This platform goes beyond just numbers; it unifies fragmented data across platforms to give our clients a comprehensive view of their campaign performance. By providing real, actionable insights into the drivers of success, we’re empowering marketers to take charge of their strategies, make smarter decisions, and achieve measurable results in an ever-changing digital environment.”
Key features include:
● Advanced Measurement: Halo Effect and Incrementality solutions prove the efficacy of CTV/OTT and its impact on other media channels.
● Unified Reporting: DSP-agnostic reporting consolidates data from all major channels for a comprehensive campaign overview.
● Effortless Data Visualization: Marketers can easily view and understand their unique KPIs with intuitive dashboards that simplify complex analytics.
● Actionable Insights: Digital Remedy helps transform platform insights into strategic recommendations, enhancing full-funnel media strategies.
● Cross-Channel Analysis: Detailed tracking of conversions, devices, geos, and more helps identify campaign success drivers.
● Performance Accountability: Transparent reporting matches every dollar and conversion back to specific publisher deals, linking spend to objectives.
Through advanced data visualization and in-depth reporting, the Digital Remedy Platform equips marketers to boost outcomes across CTV, programmatic, and key media channels. Additionally, with specialized features like multi-methodology attribution for CTV/OTT and metrics for audience reach and creative impact, the platform provides a clear view of campaign performance and allows marketers to adapt in real time.
“The future of digital advertising isn’t just about collecting data; it’s about making data meaningful,” added West Herford, CEO of On Ideas, a Florida-based digital marketing, PR and branding agency. “With the Digital Remedy Platform, marketers are empowered to understand, visualize, and act on their data like never before. We’re better equipped than ever to focus and capitalize on what’s next.”
The Digital Remedy Platform is now available for mid-market agencies and brands looking to elevate their digital advertising efforts with a solution that seamlessly integrates insights with strategy.
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