Digital Silk’s eCommerce Experts Compare Three Leading Platforms

Worldwide retail eCommerce sales amounted to $3.53 trillion in 2019, with three main platforms powering the market: Magento, Shopify and WooCommerce. ECommerce development experts at Digital Silk evaluated each platform to help brands choose the best option for their online stores.
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Worldwide retail eCommerce sales amounted to $3.53 trillion in 2019, with most of these transactions happening in the e-stores powered by three leading platforms: Magento, Shopify and WooCommerce.

ECommerce experts at Digital Silk, a global digital agency, evaluated the capabilities of each of the leading eCommerce platforms to help brands identify the right one for their business.

1. Magento

With its pricing model, the usability and packages it offers, Magento best serves clients with specific needs. It is a high-quality, advanced eCommerce platform for businesses that already have the brand name and following to support them.

2. Shopify

Shopify is an end-to-end eCommerce platform is focused solely on helping brands build a complete online store. Its flexibility allows businesses to apply their own branding and digital strategies seamlessly and the platform shows noticeable attention to detail.

3. WooCommerce

WooCommerce is an easy-to-use, free eCommerce building option for fans of WordPress. It offers familiarity, but has often been criticized for the paid extensions, its lack of support for multiple languages or its limited ability to allow users to set up more than one storefront.

Ultimately, the right choice between Magento, Shopify or WooCommerce depends on the store owners’ needs and resources.

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