Full-service digital agency eDesign Interactive launched a new website for IFE-STAR, a groundbreaking non-profit initiative funded by the U.S. Department of Energy.
IFE-STAR is a collaborative platform focused on advancing Inertial Fusion Energy (IFE) as a viable clean energy source through research, innovation, and knowledge exchange.
With this new website, featuring intuitive navigation and an integrated newsletter, IFE-STAR can drive the conversion on advancing IFE forward — providing a platform for scientists, policymakers, and innovators to collaborate, share insights, and accelerate the development of fusion energy solutions.
With fusion energy as the core of IFE-STAR’s mission, eDesign Interactive built the website from scratch.
“IFE-STAR is both an American initiative and part of a global mission to harness the same force that powers our sun. The site’s interactive globe demonstrates both the institutional depth of this US-based organization and the connections through which it supports a globally engaged community,” said Vincent Mazza, managing partner at eDesign Interactive.
The agency incorporated visuals inspired by fusion reactions, such as scroll-based storytelling and interactive elements like real-time global research maps.
A logo inspired by these fusion reactions set the tone of powerful discovery, while a cohesive brand guideline ensured consistency across all platforms.
“A site like this needs multiple pathways for multiple audiences to come to it. We designed the homepage like a Swiss Army knife to give you what you need or what catches your interest while scrolling and discovering, whoever you are,” Mazza added.
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